Dubai: Emirates NBD, listed on the Dubai Financial Market (DFM), on Monday announced it has partnered with SAP, a leading software company, to become the first global bank to execute SAP Financial Services Data Platform.
The platform is powered by SAP HANA, an in-memory data platform, and can now offer customer intelligence across all the market segments, entities, and countries of Emirates NBD, according to a press release.
The first phase of implementing the SAP Financial Services Data Platform focused on the Emirates NBD’s retail banking and wealth management segment, while the second phase has witnessed the expansion for the bank’s Enterprise Data Platform (EDP), initially launched in November 2018.
Abdulla Qassem, group chief operating officer of Emirates NBD, said: “We are proud to be the first bank in the world to successfully go live with SAP Financial Services Data Platform, […]. Harnessing the power of Hadoop and SAP HANA has brought significantly increased capability to our Enterprise Data Platform which is ultimately aligned with Emirates NBD’s vision to drive data-driven decision making holistically across the bank.”
The bank aims to maintain improving its customer experience by leveraging data-driven intelligence under its ongoing AED 1 billion digital transformation flagship initiative, the release highlighted.
Zakaria Haltout, managing director of SAP UAE, said: “Emirates NBD’s EDP handles massive volumes of diverse data, and can now derive real-time insights to improve the customer experience, drive growth, optimize risk controls and business outcomes, and automate business processes.”
Emirates NBD and SAP are working jointly to further expand usage of the EDP across other critical business functions, including trade finance, assets, liabilities, and human resources to enhance its application of analytics and reporting.