ArabClicks, Basma Media to establish largest Arab digital marketing network

DUBAI — ArabClicks, the performance-based e-marketing platform, has signed a joint strategic cooperation agreement with Basma Media, the developer of OMNESMEDIA.com, to build effective relationships and foster business connections between publishers and social media influencers on the one hand, and various e-commerce platforms operating in the Arab world on the other hand, thus laying the foundation stone for the largest digital marketing network in the Arab region.

The agreement was signed by ArabClicks co-founder and CEO Mauro Romano, and Nasser Al Sarami, CEO of Basma Media, at the latter’s HQs in Dubai Media City.

Basma Media is the most comprehensive, state-of-the-art platform in the Arab region that offers users invaluable insights into a wide spectrum of multichannel media, advertising, PR and digital services, and connecting users with a global network of media industry professionals, experts and service providers.

According to the agreement, Basma Media will work with various publishers, media professionals and social media influencers in the Arab world to familiarize them with the mechanism employed by ArabClicks and then connect them to the platform. The intent is to benefit from the media content provided by these publishers to promote commodities and products, marketed across Arab e-commerce platforms, such as Noon, Namshi, Sivvi, Java, eBay, Tajawal, and other e-commerce networks, and benefit from sales commissions resulting from the purchasing transactions conducted by the readers and followers of those media professionals and influencers of any of the products exhibited via their e-media content.

Romano said: “We are delighted to partner with Basma Media to reach out to the largest segment of media professionals and influencers in the Arab world. Through the partnership, we seek to capitalize on the exponential growth of e-commerce which has become a key business sector in the Middle East, where ArabClicks is supporting and assisting various businesses in enhancing their market share of the steadily growing electronic sales in the region.”

"With its innovative marketing tools based on transforming web content into a potential source of revenue, ArabClicks provides assistance to e-commerce companies to enhance their reach to various segments of society and to grow in the Middle East market, therefore, helping publishers do business and make easy money through web links, seamlessly and without introducing any changes to the published content or disturbing site users in any way," Romano added.

Al Sarami said: "Over the past years, we have been investing in establishing integrated database and communication channels addressing both digital and traditional media. We offer a wide spectrum of multi-channel media services and connections with a large network of media industry professionals worldwide. Similarly, ArabClicks is one of the groundbreaking ideas introduced in the field of e-marketing. We are proud of this partnership that is aimed to build the largest e-marketing network in the Arab world by fostering business connections between influencers and publishers and linking them to e-commerce platforms.”

“Over the past two years, we have been working at Basma Media to strengthen “OMNESMEDIA.com” platform with as many databases as possible for the benefit of media organizations and influencers. Today, the platform incorporates a database of more than 10,000 influencers and around 35,000 geographically diversified influential media people in addition to 3,000 free-lance gifted innovators working in various media production fields as well as 23,000 titles for various media products representing seven different types of mass media covering 35 countries all over the world, a record which makes us one of the key and largest media references on the Arab and international levels. And that’s the reason it would be easy for ArabClicks to deliver its message through OMNESMEDIA in a successful way to the benefit of all parties concerned, including influencers and publishers as well as brands & rights holders and e-commerce platforms,” he added. — SG