DUBAI — Following Crown Prince Muhammad Bin Salman’s ascension to his role last year, Saudi Arabia has been working towards realizing a complete transformation of its economy and society based on key objectives set under its Vision 2030, a national strategy to modernize its economy and diversify the country’s economy, moving it away from oil dependency.

As part of the long-term goals Saudi Arabia has set for itself, the Kingdom is looking to become a world player in e-commerce, providing the kind of support local companies will need to allow them to go beyond borders and become key players in world markets. It is looking in particular to support expansion into new areas of investment in the digital economy, e-marketing, and e-services, to improve the quality of existing services, simplifying procedures, and diversifying channels of communication, and to support the use of electronic applications.