General Atlantic, a global equity firm with over $72.6 billion in assets under management, has appointed Samir Assaf to lead its push into the MENA region.

Assaf, who steps into the newly created role of chairman, will work to identify investment opportunities and build relationships in the MENA region as the firm seeks to expand its global footprint, the equity firm said in a statement on Monday.

General Atlantic has been investing in the Middle East since 2015, deploying more than $400 million to date across its investments, including Property Finder, an online real estate platform headquartered in Dubai, and Network International, a payments solutions provider.

Chief Executive Officer Bill Ford said: “We see meaningful opportunities to expand our commitment to the region strategically and Samir’s expanded role as MENA chairman accelerates our ability to do that.”

(Reporting by Brinda Darasha; editing by Seban Scaria)