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UAE-based retailer Sharaf DG has launched a digital initiative to streamline the collection and segregation of e-waste from households and businesses.
The initiative is in collaboration with Renie, utilising recycling services by Enviroserve, the retailer said in a statement.
When people deposit old electronics and appliances into designated bins at Sharaf DG stores, the system records the quantity collected and generates sustainable gifts.
The e-waste collection drive reflects our commitment to the UAE’s sustainability vision, said Nilesh Khalkho, CEO, Sharaf DG.
(Editing by Anoop Menon)
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