In line with the channel's strategy to reach out to more Pan-Arab viewers
Dubai, UAE, March 8, 2012: Zee Aflam, the first Pan-Arab 24-hour free-to-air Bollywood film channel dedicated to Arabic audiences available through Nilesat, has extended its reach to audiences by now being available also on Arabsat, at the frequency 12111 MHz. This is in line with the channel's strategy to serve as the unique gateway for Bollywood movies for a wider pan Arab audience, by enhancing its ease of access to more viewers.
Having tailored its programming to suit local sensitivities and Arab tastes, the films screened on Zee Aflam are increasingly becoming staple fare for Arabic audiences. Over the years, the channel has enhanced its viewership across all Arabs, both males and females, highlighting its acceptance as a family entertainment channel and a perfect fit to the preferences of Arab audiences.
"Zee Aflam enjoys a wide fan following in the Arab world and is hugely popular among Arabic speaking audiences across the Middle East, especially the GCC nations, as well as Europe. Currently broadcast via Nilesat, launching the new Arabsat frequency would considerably enhance its prestigious profile among Arab fans and viewers, enabling the channel to achieve a 20% growth in its audience reach and ratings," said Patrick Samaha, Director of Business Development, Zee Aflam.
"Zee Aflam telecasts super-hit Bollywood films dubbed into Arabic, and has evolved its profile as a preferred family channel, as indicated by the growing reach and ratings in the past years. Zee Aflam is also becoming a preferred marketing platform for professional companies aspiring to reach out a captive audience of Arabic families especially in Saudi Arabia, UAE and other GCC nations," added Samaha.
Zee Aflam will be soon organise a competition for its Pan-Arab viewers, whereby winners can gain the opportunity to travel and discover India's booming Bollywood film industry and attend film shootings, in collaboration with leading production companies.
Zee Aflam will also telecast a spectrum of the latest Bollywood movies and blockbusters aimed at offering the best and most exclusive films for its viewers. Zee Aflam's new frequency is 12111 MHz via ArabSAT BADR 4 TP-21
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About Zee Aflam:
Zee Aflam is the first Pan-Arab free-to-air movie channel dedicated to Bollywood movies, packaged in Arabic. Predominantly catering for the Arabic audience, the channel is available on Nilesat and Arabsat.
Zee Aflam has a unique 24-hour film programming showcasing different genres of Bollywood including romance, comedy, action and drama - from the latest blockbusters to timeless classics.
Apart from Arabic sub-titles, selected movies in Zee Aflam are dubbed in Arabic to perfection further enhancing the appeal of the channel to the region's audience. The channel's bouquet of movies including several fresh titles, with the movies selected and customized in line with the cultural sensitivities of the region and packaged in a two-hour format.
Zee Aflam has a woman band featuring movies by Bollywood's leading actresses; a dedicated segment on Amitabh Bachchan, the Indian legend and a favourite of Arab audiences; and several other specials.
The channel is part of Zee Network, the largest producer and aggregator of Hindi programming in the world, with more than 100,000 hours of original material in its library. Zee has 500 million viewers in over 185 countries globally. For details and programme listing, log on to www.zeeaflam.com.
For further information on Zee Aflam, please contact:
Kelly Home / Linda Abdul Hay
ASDA'A Burson-Marsteller
(+9714) 450 7600
k.home@asdaa.com, l.abdulhay@asdaa.com
© Press Release 2012
