21 March 2017
New partnership will roll out a new Direct-to-Home box that will launch in UAE and KSA followed by other Gulf countries

Five new communities living in the GCC will be able to watch their favorite content by August 2017

Abu Dhabi, UAE – Yahlive and Entertainment Reality TV Hub (EARTH) today announced a new multimillion-dollar deal to launch a new Direct-to-Home (DTH) service in the UAE and KSA. The UAE-based satellite operator will serve five new communities, including Pakistanis, Indians, Bangladeshis, Sri Lankans and Filipinos living in the GCC. The launch of the new set-top box is in line with Yahlive’s strategy of bringing top quality in-demand news and entertainment content to different targeted communities.

The new service will roll out in August 2017, with customers being able to watch dozens of new TV channels (in SD and HD) in the following seven languages: Urdu, Hindi, Tamil, Sinhali, Bengali, Tagalog and Malayalam. In terms of programming, both companies have worked together on a comprehensive range of premium television content that will cater to the needs of all viewers. Customers who sign up early will be eligible for a few months of free subscription including a free set-top box.

Commenting on the multimillion-dollar deal, Sami Boustany, Yahlive Chief Executive Officer said: “After serving Farsi, Afghan, Kurdish, Arabian Maghreb and Balkan communities for many years, we’re honoured to expand our reach to five more communities. The programming available with the set-top box is filled with exciting content that will take our viewers back in time, watching their local favourite TV shows. In partnership with EARTH we will soon be launching this new service across other GCC countries”.

Mohammad Ahsan, Chief Executive Officer EARTH added: “We feel that in Yahlive we have found an ideal partner with whom we can put our varied experience to the best use. We are excited to launch this new service on their East beam covering South West Asia and the GCC, and look forward to providing our viewers with unlimited hours of premium content’’.

Yahlive, headquartered in Abu Dhabi in the United Arab Emirates, was launched in 2011 as a joint venture between the world leading satellite operator SES, and Yahsat a pioneering UAE-based satellite operator. Yahlive has been operating a leading-edge network to broadcast free-to-air high-quality satellite television and positively impacts the lives of its viewers by remaining connected through language and content.

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Yahlive
Yahlive is a satellite broadcasting company dedicated to beaming an array of high quality TV channels to its culturally diverse viewers. Yahlive’s KU Band beams over 300 channels across the fast growing and dynamic markets of the Middle East, North Africa South West Asia and Europe. Additionally, Yahlive is the number one provider Farsi channels in the region and provides the most sought after content to a wide range of other communities including Arabic, Kurdish, Balkan, Arabian Maghreb and Afghan.

Yahlive broadcasts in both standard, high and Ultra High Definitions via Yahsat’s Y1A Satellite with powerful signal strengths allowing it to be received with 50-centimeter dishes in most of its footprint. 

Yahlive, headquartered in Abu Dhabi in the United Arab Emirates, was launched in 2011 as a joint venture between the world leading satellite operator SES, and Yahsat a pioneering UAE-based satellite operator wholly owned by Mubadala, one of the leading Investment Arms of Abu Dhabi.

For more information, please visit yahlive.com or contact us at info@yahlive.com, ahsan@ahsan.net, saqib@transnet.bz, and info@earthdth.com.  

EARTH
EARTH (Entertainment and Reality Television Hub) was started by Mr. Ahsan as a television production studio 46 years ago catering to advertising commercials and documentaries. Early in 2000, Mr. Ahsan branched into content marketing for ethnic TV channels in Asia. While Mr. Saqib Lari, who joined EARTH as partner, turned his attention to establishing Teleports in South Asia and the Middle East. Together they form an ideal combination of technology and experience.

© Press Release 2017