Leading international fashion channel Fashion One's fashion, entertainment and lifestyle programmes launches exclusively on YahLive across MENA. Fashion One in HD will be available on YahLive Free-to-Air, making it the only fashion channel broadcasting premium content in the region for free
Dubai, UAE: 19 March 2013 - Fashion One, the international channel for fashion, entertainment and lifestyle, is now available for the first time across the Middle East and North Africa exclusively on the YahLive television platform in true 1080i native High Definition.
The international television network caters to the audience in the region with content covering the very latest fashion, entertainment, and lifestyle news, profiles of A-list celebrities, luxury brands, holiday destinations and red carpet events. Fashion One also delivers a strong lineup of original programmes from reality shows, documentaries, beauty tips and street styling.
Mohamed Youssif, CEO of YahLive, said: "We're delighted that YahLive has been selected to exclusively showcase Fashion One's unique fashion, entertainment and lifestyle programming. The beauty, glamour and glitz of celebrities and haute couture make Fashion One programmes perfect for HD broadcasts."
YahLive is the exclusive HD hotspot for the MENA region, delivering a rich mix of 50 High Definition channels in vibrant high definition. The addition of Fashion One fits perfectly with the YahLive platform and brings a new dimension of innovative lifestyle and reality shows covering fitness, nutrition and general well-being.
Nicolas Gregorieff, Fashion One Middle East Manager, stated: "We are proud to launch Fashion One HD in Middle East and North Africa with YahLive for viewers who have a passion for fashion. The channel will be broadcasted in crystal clear high-definition for the sophisticated audience in the region and reveal fashion in all aspect of life."
The channel will debut with two original programmes, Design Genius and Fashion Frontline. Design Genius is a fashion-packed reality series where designers around the world are surprised with unconventional materials and have to make high fashion garments within a strict time frame. Fashion Frontline is a fashion news series delivering the most current and relevant news related to fashion. Viewers will also be able to enjoy an on-going lifestyle series Beauty Fix and Yoga, Health and Well-being.
In addition, Fashion One will bring to our Middle East audience a strong coverage on the local market with local & international designers, regional fashion shows and events.
Fashion One broadcasts internationally across multiple platforms, including direct-to-home satellite television, cable television and new media such as IPTV and the web and includes original programming such as "From Corsets to Catwalk," "Eco-Fashion" and "Fashion in Motion" in its schedule.
Fashionistas across the region can tune in to Fashion One simply adding a small 40-50 cm satellite dish directed at the YahSat Y1A satellite at 52.5° East. YahLive carries 50 percent of MENA's approximately 100 HD channels and aims to add 15-20 more channels before year-end 2013.
YahLive is a joint venture company with Yahsat, the United Arab Emirates-based satellite communications company, a wholly owned subsidiary of Mubadala Development Company, and the global satellite operator SES. SES operates 44 Direct-to-Home (DTH) platforms across the globe, carrying more than 5,200 TV channels of which more than 1,300 are in HD.
-Ends-
About YahLive
YahLive is a satellite broadcast platform that exclusively provides HD television channels across the Middle East and North Africa region. It currently offers a diverse bouquet of more than 40 international and regional TV channels in high-quality HD. Launched in 2011, YahLive offers state-of-the art broadcasting, news gathering, distribution and contribution feed capacities from its Y1A satellite, positioned at 52.5 degrees East, covering the Middle East, Africa and West Asia. Headquartered in Abu Dhabi, UAE, YahLive is a joint venture between Al Yah Satellite Communications Company, Yahsat and SES, a global satellite operator.
YahLive offers broadcasters access to its extensive satellite programming with HD and interactive TV broadcasting options. Leveraging YahLive's platform and extensive capacity, broadcasters are able to introduce new HD or interactive channels, while expanding their audience and geographic reach. YahLive is committed to bringing a new era to TV viewing with its high-definition services, whilst becoming the HD hot spot of the region. For further information, please visit: www.YahLive.tv
About Fashion One
FASHION ONE is a global lifestyle and entertainment TV network for women focused on glamorous and inspirational fashion in all aspect of life. With the latest updates and in-depth interviews with designers and celebrities, female audiences will be entertained with Fashion One's original programmes including reality shows, documentary, travelogue, entertainment news and lifestyle magazine. The Fashion One Network is a subsidiary of Bigfoot Entertainment launched in 2010. For more information, please visit www.fashionone.com
For more information, please contact:
Asala Faddah
Hill + Knowlton Strategies
Mob: +971 55 9555076
Tel: +971 2 447 2805
E-Mail: asala.faddah@hkstrategies.com
© Press Release 2013
