Raises AED 50,000 for Rashid Paediatric Therapy Centre

Dubai, UAE; March 27, 2013: The fifth Xplore UAE, an annual off-road event organised by Arabian Automobiles, the flagship company of the AW Rostamani Group, in association with ENOC Lubricants, one of the fastest growing lubricant companies in the Middle East and a subsidiary of Emirates National Oil Company (ENOC) has clinched the Guinness World Records™ title for the longest desert convoy of off-road vehicles. The event, which attracted the largest number of participants in its history, also raised AED 50,000 for Rashid Paediatric Therapy Centre.

More than 600 off-road enthusiasts, the largest number of participants in the event's history, blazed their trail through fresh desert routes, which opened up spectacular vistas to Dubai desert to the participants. In all, 153 SUVs took part in breaking the Guinness record at Xplore UAE, covering a distance of 30 km.

"We are delighted to be honoured with the Guinness World Records™ title for a true community event that brought together off-road enthusiasts from across the country. Xplore UAE is a great way for participants to experience the all-new desert and wadi routes in the UAE and at the same time support a good cause. Our support to the event underlines our commitment to serve the community through initiatives that make a meaningful difference. The event witnessed the strong participation of off-road enthusiasts, with proceeds donated to Rashid Paediatric Therapy Centre," said Saeed Khoory, ENOC's Chief Executive Officer.

Michel Ayat, CEO Arabian Automobiles said: "For the last five years, Arabian Automobiles and ENOC Lubricants Xplore UAE has established itself as one of the most anticipated events in the UAE's off-road calendar. Xplore UAE is so successful as it provides off-roading enthusiasts and families with the opportunity to enjoy themselves while raising money for charity. We are proud to have achieved a Guinness World Records™ during this year's event, and delighted that we have helped add another record to the city of Dubai while raising money for a very worthy cause."

Starting from Qalaat Al Remaal on Dubai-Al Ain Road, the breathtaking tour set across an all-new route included a day out in the desert, where beginners and seasoned off-road enthusiasts tackled the dunes.  The fun-filled day journey culminated with the launch of new Nissan Pathfinder, followed by an evening get-together with dinner and live entertainment at Al Sahra Desert Resort.

The event was held in association with Emirates Islamic Bank and Dubai Insurance Company as Platinum Sponsors; HiQ, 3M and Automillennium Group as Gold Sponsors; and Pronto, EMSF and Dubai4x4.com as Support Sponsors. 

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About ENOC:
Established in 1993 as a wholly-owned company of the Government of Dubai, ENOC aims to promote the interests of its shareholders through the development of further downstream and upstream activities in the oil and gas sector and beyond, and to encourage the economic diversification of Dubai and the rest of the UAE.

ENOC's vision is to be a leading regional integrated oil & gas group that is highly profitable and socially responsible towards employees, the community and environment. Driving this vision, ENOC is committed to achieving sustainable development and highly profitable growth and serving the growing energy needs of Dubai.

ENOC strives to attract, develop and retain top talent to become the employer of choice, while adopting latest technologies and implementing best practices to achieve world-class performance. ENOC is also focused on meeting and exceeding customer expectations in terms of quality and service, and in maintaining high industry standards with respect to environment, health and safety.

ENOC actively participates in an increasingly broad range of business ventures. Its joint ventures with major international companies allow partners to pool their technology, know-how and expertise along with their resources to further their commercial success.

Since its inception, ENOC has been guided by its philosophy of quality and professional management based on modern business concepts for commercial success and sustainable growth. Today it is poised to engineer a new and challenging period of growth and diversity.

About AW Rostamani Automotive
AW Rostamani Automotive are the grouped automotive-related businesses operating within the wider AW Rostamani group of companies. The individual companies include Arabian Automobiles Company (AAC), being one of the leading automotive dealers in the GCC, which is the exclusive distributor for Nissan, Infiniti and Renault vehicles in Dubai and Northern Emirates. Arabian Automobiles operates 13 new vehicle sales showrooms, and 4 pre-owned quality cars facilities across Dubai and the Northern Emirates.

With over 40 years in business Arabian Automobiles is currently holder of Nissan Motor Company's Global Aftersales Grand Prize award and is the only National Sales Company for Nissan worldwide to have won the award four years running (2007-2010). Arabian

Automobiles is also Nissan's largest distributor of original spare parts in the world, operating 16 spare parts outlets and 12 service centres in Dubai and NE.

Arabian Automobiles is ISO 9001 certified and won the Environmental category of the Dubai Awards for Sustainability in Transport in 2009 for Arabian Automobiles' use of water-based paints in its body repair facilities.

AW Rostamani Automotive also operates Shift Leasing and Rental Cars, a corporate vehicle leasing company while the AW Rostamani Trading company is the exclusive dealer for Zhengzhou Nissan Automobile (ZNA) vehicles in the UAE, KSA and Iraq, is the authorized dealer for Renault vehicles in Iraq and the exclusive dealer for MG cars in the UAE. AW Rostamani Automotive also operates the 'Prime Honda' franchise in East Delhi, India.

For further information, please contact:
Mohammed Al Tawil / Sheila Baldago
ASDA'A Burson-Marsteller
+9714 450 7600
mohammed.altawil@bm.com / sheila.baldago@bm.com 

© Press Release 2013