Dubai, UAE: The global jewellery market is witnessing a revival of arguably one of the most popular motifs in jewellery design - the gold chain. After being relegated to the sidelines, the gold chain has come into its own as an iconic design theme.
In simple terms, a chain is a series of connected links that is usually made of metal. Having both practical and aesthetic applications, the gold chain has been extensively used in jewellery as a way to wrap the body. With the development of new technologies and design trends, it has evolved into many forms, textures and patterns, giving illusion of lightness or heaviness.
Today, the gold chain is basking in the limelight. It was a major attraction at Vicenza Fair, one of the biggest trade events of the jewellery industry, and picked up by trend spotters as the next must-have. Stripped off embellishments, it makes strong style statements that range from funky to elegant, matching every wardrobe imaginable.
Lama Al Saheb, PR Manager of World Gold Council, explained, "It is now commonplace to find chains as necklaces, bracelets and anklets without the de rigueur pendants or charms. A whole new range of jewellery has emerged with the use of the gold chain as main motif and we will definitely see a lot more variations in years ahead."
The links come in shiny, matte, or highly textured finish, sometimes interspersed with enamel coated links. Their shapes range from organic to geometric in varying sizes - from very fine to chunky or combination. The monotony of the chain is broken by multiple design patterns using different hues of gold such as white, pink and yellow.
"Versatility has always been the main value proposition of the gold chain. A single piece can have the same stunning effect with jeans and simple shirt or an elegant cocktail dress depending on how it is worn. We observe a lot of creativity now in making the gold chain a staple feature in major gold jewellery collections across the globe," Al Saheb concludes.
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Note to Editors:
The World Gold Council is a global organisation, formed by an association of the world's leading gold mining companies, whose aim is to promote the end-use of the unique and precious metal which they all produce - GOLD. As the industry's marketing arm, the Council, with its global presence, marshals the skills and resources needed to create the market conditions that will allow consumers and investors unhindered access to gold and gold products. As a publicist for gold jewellery and other end-use markets such as industrial use, and investment, the Council works to address any major consumer issues. The Council is a source of data for the gold industry, providing balanced information on gold demands and trends to market participants and key influencers of the financial markets. The World Gold Council brings users, investors and consumers closer to the metal of their choice - GOLD.
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© Press Release 2008
