UAE, October 26, 2006:
Pehla - Premium Asian Entertainment announced the culmination of its "Win with Pehla" Business Partner Incentive programme aimed at its distributors across the GCC. The promotion was part of Pehla's ongoing drive to push subscriptions through distributors and reward the best performing distributors in each country for their excellent performance.
The six winning distributors from Oman, Qatar, Kuwait, UAE, Bahrain and KSA got from Pehla, two all expenses included packages comprising tickets to an exciting ICC Champions Trophy match, round trip air tickets, 5 star accommodation and ground transportation giving them an opportunity to experience the thrill and excitement of a live cricket match in India. The match tickets were provided by STAR Middle East Limited and FOX Sports, the exclusive broadcaster of the ICC Champions Trophy in the Middle East.
The promotion organized by the Pehla is a part of Arab Digital Distribution's plans to re-emphasize Pehla's position as the region's only provider of live cricketing action.
The trip provided the distributors a first hand experience of the excitement among cricket fans in the subcontinent. Mr.Rahul Dhawan from Eurostar LLC said on his return "We were delighted to be selected as the top distributor in UAE and win a once in a lifetime chance to watch the exciting matches firsthand. We appreciate Pehla's efforts in supporting its Business Partners."
Mr. Vinod D'Mello, Executive Vice President - Group Strategy and Planning, Arab Digital Distribution commented, "The promotion enabled us to support our distributors by motivating and rewarding individuals for accelerating Pehla sales. The incentive promotion along with our enhanced training and marketing support reinforces our commitment to our valued Business Partners."
Ms. Saadia Bokhari, Deputy General Manager, STAR Middle East Ltd., said "We are extremely happy to support this effort from Pehla to reward top performing dealers and distributors during this very important Cricket event by providing tickets to the matches being held in India. Fox Sports and STAR are extremely committed to bringing the very best in sporting action to its Middle East viewers. We congratulate Pehla on the success of this promotion."
Distributors meanwhile enjoyed this opportunity of a lifetime to the fullest.
-Ends-
© Press Release 2006
