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Launch of My WUSM du loyalty card offers members attractive rewards and discounts on international money remittance and international calling
Dubai - UAE - The Western Union Company, a leader in global payment services, today signed an agreement with du, a leading telecommunications service provider in the UAE. The agreement aims to pursue joint efforts to benefit subscribers.
The agreement was signed by Osman Sultan, CEO, du, and Jean-Claude Farah, Executive Vice President and President, Middle East, Africa, Asia Pacific, Eastern Europe and CIS, Western Union, at a ceremony held in Dubai on July 27, 2016.
The agreement will benefit users of Western Union and du in the UAE, through joint initiatives that will leverage Western Union's market leadership and strong relationships with different communities, as well as du's position as the telecom service provider of choice. Both Western Union and du entered into this relationship to offer relevant and interesting propositions to consumers, and giving them value-added services, while keeping in mind their need to be connected with their loved ones--often by sending money back home and calling back home.
Western Union and du announced the launch of the My WUSM du loyalty card, the first initiative to be rolled out under the agreement established by the two organizations.
"This agreement with du represents a milestone for Western Union, and is a continuation of our extensive engagement with local communities in the UAE and the region," said Jean-Claude Farah. "Western Union has an active user base in the UAE, and aligning our service portfolio and nationwide reach to du's strong telecom subscriber base will enable both of our organizations to offer an integrated proposition that brings greater value to our mutual users."
"The launch of the My WU du loyalty card demonstrates our shared commitment to create targeted activities that have a positive impact on the lives of consumers in the UAE, and is the first of many more joint initiatives to come," he added.
"Our collaboration is a step in the right direction as it emphasizes and deepens our commitment to our vision of enhancing the quality of life, and we look forward to what we can accomplish together in this long standing collaboration with WU," said Osman Sultan, Chief Executive Officer, du. "The My WU du loyalty card is designed especially for our Alo prepaid users, and provides outstanding value and benefits that create a real difference in their lives."
My WUSM du loyalty card comes bundled with "alo" prepaid SIM packs. On registering this loyalty card with Western Union, consumers will get (1) double reward points on every international money transfer which can be redeemed as a discount on next transfer fee* (2) up to 10 free international minutes. alo SIM cards are available across an extensive network of authorized dealers in the UAE.
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About Western Union
The Western Union Company is a leader in global payment services. Together with its Vigo, OrlandiValuta, Pago Facil and Western Union Business Solutions branded payment services, Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, to send payments and to purchase money orders. As of March 31, 2016, the Western Union, Vigo and OrlandiValuta branded services were offered through a combined network of over 500,000 Agent locations in 200 countries and territories and over 100,000 ATMs and kiosks, and included the capability to send money to over a billion accounts. In 2015, The Western Union Company completed 262 million consumer-to-consumer transactions worldwide, moving $82 billion of principal between consumers, and 508 million business payments. For more information, visit www.westernunion.com.
* Western Union also makes money from currency exchange. When choosing a money transmitter, carefully compare both transfer fees and exchange rates. Fees and foreign exchange rates may vary by brand, channel, and location based on a number of factors. Fees and rates subject to change without notice. Subject to applicable taxes (if any).
About du
We started operating in 2007, offering mobile and fixed telephony, broadband connectivity and IPTV services. Today, we serve more than 8 million individual customers and over 80,000 businesses in the UAE. We also provide carrier services for businesses and satellite up/downlink services for TV broadcasters. We won the Gallup Great Workplace Award. Our recruitment strategy aims to provide fulfilling opportunities for quality talent in a cosmopolitan working environment where more than 60 nationalities work 35% of which are Emiratis. We are the first telecom company in the world to release a Sustainability Report based on GRI-G4 comprehensive guidelines. Among our other laurels, we also have the credit of being the first in the UAE to be awarded with prestigious LEED Platinum certification for 2 of our green retail outlet.
du is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates International Telecommunications Company LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name 'du'.
For further information, please contact:
Farah Ibrahim Rania Chidiac
TRACCS Director - Corporate Communications - Middle
East
Tel: +9714 3672530 Western Union Financial Services
TRACCS 24/7 Media Hotline: +97150 9448389 Tel: +9714 4373642
Email: farah.ibrahim@traccs.net Email: Rania.Chidiac@westernunion.com
For further information, please contact: Saugat Chatterjee
Brand & Communications
du
Mobile: +971559367045
Email: Saugat.Chatterjee@du.ae
Megan Mason
Communications Manager
LeoComm PR
Mobile: +971 52 326 7521
Email: megan.mason@leocommpr.com
© Press Release 2016
