Leading Japanese company partners with Zener Marine to provide enhanced two-way radio offering across police, government, and security sectors

Dubai, United Arab Emirates, 16 February 2011 - Vertex Standard, a leading Japanese maker of two-way radios and communications solutions, has announced its expansion plans in the Middle East and North Africa (MENA) region with its solution portfolio designed for commercial and industrial sectors including police, government, and security.

The introduction of Vertex Standard in MENA, in partnership with UAE-based Zener Marine, was announced at a recent dealer conference and is part of the company's growth plans to gain a stronger presence in the strategically important region.  The dealer conference, hosted in Dubai, was an opportunity for reseller partners and Vertex Standard to meet and address various topics related to future plans and the current wireless market.  The event was attended by partners from countries including Oman, Bahrain, Kuwait, Qatar, Egypt, Saudi Arabia, Libya, Yemen, Iraq, and Afghanistan. In addition, Zener Marine recently showcased its solutions portfolio at GITEX 2010, the largest ICT exhibition in the Middle East.

"MENA provides a strong opportunity to support our worldwide expansion as the region boasts a host of markets that can benefit from our affordable two-way radio communication solutions," said Paul De-Carte, director of distribution, EMEA for Vertex Standard.

"Vertex Standard is a well-regarded brand in the industry and our aim is to provide our customers with well-designed and reliable two-way radios while delivering expanded features to provide businesses a greater return on their investments," continued De-Carte.

The company has appointed Zener Marine, established in 1974 and one of the leading Electrical and Electronics Companies in the Middle East, as one of its authorized distributors of Vertex Standard products in MENA.

"With over 35 years experience in the region, a strong business network, and a proven track record in delivering innovative radio solutions to the market, we are well positioned to strategically support Vertex Standard's expansion into MENA and assist in accelerating the company's growth," said Girish Purushotama, Manager Wireless Division, Zener Marine.

Vertex Standard's portfolio is focused on advanced technology and value-added solutions with customization options for customers across commercial, marine, airband, and amateur radios, and accessories.   

Vertex Standard offers VX-820 and VX-920 intrinsically safe portable radios certified to meet ATEX approval specifications for use in explosive hazardous settings. In addition, all models are rated as IP57 and are submersible for 30 minutes in a depth of one meter underwater - ideally suited for Oil and Gas refineries, Chemical Industries and a wide range of Industrial and Manufacturing environments. The VX-820 is the smallest radio currently manufactured by Vertex Standard and the smallest, submersible ATEX (2C gas) portable two-way radio available in the world, making it unobtrusive and especially comfortable to use. 

The new VX-1400 HF mobile radio, which supports both mobile and base-station operations, is now available in the MENA region and the VX-450 series of portable two-way radios will be launching in the first quarter of 2011.  The VX-450 series is designed to ensure worker safety, is built for extreme conditions, features 700 mW loud audio output ideal for noisy work environments, and has built-in selective signaling modes.  The VX-459 and VX-454 radios ensures that large group communications are easy to manage with massive 512-channel capacity and 32 groups to enable a variety of calls at the most complex job site or plant operation.

For more information or enquiries on the range of Vertex Standard products, please visit www.vertexstandard.com/emea

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About Vertex Standard
Vertex Standard Co. Ltd is a Japanese company that has been engaged in radio communication products for land, marine, airband, and amateur for 55 years. Since the company was incorporated in 1956, Vertex Standard has become a global two-way radio manufacturer with advanced technologies. With customer satisfaction as its number one priority, the company supplies products that meet the changing demands of the 2-way radio communications market. For more information on any Vertex Standard product, please visit www.vertexstandard.com/emea

About Zener Marine
Zener Marine is one of the leading marine electronics, navigation and communication equipment sales and service provider headquartered in Dubai, U.A.E. Zener Marine is the specialized wing of Zener Group catering to the needs of region's marine and land  industry. Since inception, Zener Marine has expanded its service and has rapidly diversified as a "One Stop Shop" for marine electronics, navigation and communication services.

Zener Marine offers  radial technical sales and reliable service support, to respond quickly and efficiently. Over the years we have won the reputation of our customers through our quality service delivered on time.

Zener Marine is an ISO 9001:2008 certified company and has won many awards and recognitions for its quality service. www.zenermarine.com

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© Press Release 2011