Environmentally friendly campaign is 'A United Chorus of Culture and Art'

Manama, Bahrain, 18th February 2009: Unisono, Bahrain's leading creative business consultancy, today reveal their strategy for Bahrain's 2009 Spring of Culture.  As the creative partners to this years' festival of performing arts, Unisono explain their approach and inspiration behind the new campaign.

Building on the aims of Spring of Culture, Unisono positively and actively sought to communicate the events' cross cultural appeal by introducing the theme of 'A United Chorus of Culture and Art'.  Tasked with creating a fresh feel and tone to the campaign, Unisono's design and strategic consultancy was coupled with their commitment to the environment. 

Amy Morgan, Director of Strategy, comments:

"At the heart of Unisono is a commitment to inspire positive transformation and our work with Spring of Culture truly demonstrates this.  In addition to redefining the exiting logo to ensure it works across cultures, Unisono introduced a strong, modern calligraphy element. The Arabic and English languages are shown working together, symbolising different cultures moving in unity through the Spring of Culture experience. We also had the opportunity to introduce a green approach and worked with Spring of Culture to vastly reduce print materials by 50%, as well as introducing Recycled Forest Stewardship Council certified paper across all print materials. 

"We are especially proud to be working with the Spring of Culture brand and believe it has the potential to become a great international festival brand, returning excellent value to all those supporting and promoting it, as well as to the brand of Bahrain itself".

Amy goes further to say "Bahrain Spring of Culture will grow beyond the GCC, becoming a mark of excellence in cultural expression - a brand both regional and international artists will be able to build their careers with".

Organised with the Culture and National Heritage department and the Economic Development Board, Bahrian's 2009 Spring of Culture begins on March 1st to April 15th.  For information and ticket enquires visit www.springofculture.org.  For more information on Unisono please visit www.inunisono.com

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Unisono Strategic Branding Consultants:
Founded in May 2006 Unisono's vision and mission is to positively transform their partners through creativity and business consultancy. Faith, Passion and Imagination are the core values of Unisono.

Their international team comprises of committed Brand Strategists, Project Managers and Creative 'Champions' to deliver a breadth of strategic and creative solutions across a wide range of industry sectors. Unisono creates inspiring brands and powerful communication strategies, marketing and advertising campaigns, interactive digital, print and event solutions.

Unisono's Rebrand for Bahrain's National Insurance company - BNI, has been awarded Best of Nation by the World Logo Design Awards (Wolda). The prestigious award is fast becoming the Oscars of the Branding world.

Unisono has also created a wide range of local & regional brands including Automo, Dent Dr., Invita, Projects Group, BNH & BNI, Rizon, Meritas, La Marine and many more. Unisono has also refined, managed and/or created brand experiences for a diverse range of household brands including Toyota F1, Lexus, Citroen, SsangYyong, KFH Automall, Al Wa'ab City, Zawya, and First Bahrain. 

For further information, please contact:
Megan MacLeod
Promoseven Weber Shandwick
Tel: +973 17 500777   
Email : megan.macleod@promoseven.com

© Press Release 2009