Dubai, UAE – Agthia Group PJSC, a leading food and beverage group, has started to distribute Al Ain ZERO, the fastest-growing water brand in the UAE, in 5-Gallon bottle size for Home & Office Delivery (HOD).
Al Ain ZERO is the first bottled water produced in the UAE that combines a sodium free and neutral pH composition while retaining key minerals found within classic Al Ain Water to offer a smooth and refreshing taste. Since it launched in 330ml, 500ml and 1.5 litre bottle sizes in August 2016, Al Ain ZERO has reported strong sales as health-conscious customers switch to a sodium-free product.
Commenting on the launch of Al Ain ZERO 5-Gallon, Tariq Aziz, SVP HOD at Agthia Group, said: “Al Ain ZERO provides a solution to the increasing number of health-conscious customers in the UAE looking to cut down their sodium intake while remaining hydrated.
“When we launched Al Ain ZERO we strongly believed in its market potential, but customer feedback and strong sales have exceeded our high expectations. Responding to this demand, it is natural that we broadened our range of Al Ain ZERO products to include Home and Office channels so that customers can benefit from drinking high-quality water at work and with their families. This also fits with Agthia’s wider strategy to introduce industry-leading products to the UAE market, where consumer demand is growing rapidly.”
Al Ain ZERO is approved by the Emirates Standardization and Metrology Authority (ESMA), the sole body in the UAE responsible for issuing national bottled water standards and adopting international standards for food and beverage products.
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About Agthia
Agthia Group is a leading Abu Dhabi based food and beverage company. Established in 2004, the Company is listed on the Abu Dhabi Securities Exchange (ADX) and has the symbol “AGTHIA”. 51 percent of the Company’s shares are held by Senaat (General Holding Corporation), an Abu Dhabi Government entity, with the balance held by retail and institutional investors. The Company’s assets are located in the UAE, Oman, Egypt and Turkey. Agthia offers a world class portfolio of integrated businesses providing high quality and trusted food and beverage products for customers and consumers across the UAE, GCC, Turkey and the wider Middle East. More than 3,000 employees are engaged in manufacturing, distribution and marketing various food and beverage products: Water (Al Ain, Al Bayan, Alpin natural spring water); Flour (Grand Mills); Animal Feed (Agrivita); Juices (Al Ain Fresh, Capri Sun); Dairy (Yoplait). An Emerging Businesses unit includes tomato paste, frozen vegetables, fruit puree, and baked goods. For more information: www.agthia.com | Ozgur Serin | Agthia Group | Tel: 971 2 506 0600 | ir@agthia.com | Tom Drummond | Brunswick Group | Tel: 971 54 305 6609 | agthia@brunswickgroup.com
© Press Release 2017
