Retail major announces a fixed price on more than 10 essential products through out the year, in commitment with the uae ministry of economy to ensure consumer protection
UAE based Fathima Group launched up to 30% discounts on more than 100 of its essential products, making Ramadan special for its customers. This program, in cooperation with the UAE ministry of Economy, is part of its year round commitment for pricing support to sustain the economy of United Arab Emirates. Earlier in the month, the UAE ministry of economy had called for the commitment of retail outlets and cooperatives to support reduction of prices during Ramadan, and fix prices throughout the year on essential commodities.
Fathima group, with an extensive chain of hypermarkets, supermarkets, department stores and general markets, has responded proactively to support the cause. The group has decided to sell at significantly discounted prices during Ramadan and lock the prices all through the year for its essential products range. The group, founded by E.P. Haji Moosa, Chairman & E.P. Haji Sulaiman, Managing Director, views this as an opportunity to build new customer relationships. "Over the years, Fathima Group has been synonymous with customer value and excellent service levels. We believe the Ramadan Support Program is an effort to reward our existing customers and build long term relations with new buyers." Mr. Moosa opined.
The Ramadan Support Program was launched amidst fanfare and a heavy presence of buyers, at its flagship Store in Al Bateen Mall. A life size replica of the Holy Grand Mosque was created to mark the occasion, and to welcome the holy month of Ramadan. Inaugurating the program and lending his support to the initiative was Dr. Hashim Al Nuaimi, director of consumer protection directorate at the UAE Ministry of Economy. "At Fathima group, we are glad to contribute our part by selling necessary food products at fixed prices throughout the year. We are committed to the welfare of the UAE economy", Mr. Sulaiman Added.
Some of the items on discounts during the month of Ramadan are dairy products, cooking oil, fresh fruits and vegetables, fresh meat, rice and pulses. Present and managing the occasion were Mr. Sarath Kurup and Mr. E P Shamsudeen, respective heads of marketing and purchase from the group. "The entire group, right from packaging, logistics to the in store merchandising teams, has worked hard to put up a combined effort for customers during the holy month of Ramadan. This has been a satisfying experience." Sarath says.
One of the oldest established businesses in the emirates, Fathima Group has been a significant part in the growth trajectory and development of the country. Starting out as a retail company, the group has diverse business interests and operates through different retail formats ranging from convenience stores to large hypermarkets. This makes the special Ramadan pricing program significant, as it reaches more than 60 percent of the population of Abu Dhabi.
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About Fathima Group
Established in 1968, Fathima Group of Companies is one of the oldest companies in the United Arab Emirates and is headquartered in the capital city of Abu Dhabi. Over the years, Its vertical and horizontal growth has been synonymous with the growth of the emirates. Since its inception 47 years ago, Fathima Group has developed into a diverse conglomerate with business interests in Retail, consumer electronics, FMCG, F&B, HORECA, catering, hospitality & Trading. The group consists of 21 companies in UAE, Oman, Saudi Arabia, Qatar, Hong Kong and India; and manages more than 3700 employees worldwide. The group is led by the experience and vision of Mr. Haji Moosa and Mr Haji Sulaiman. Some of the names under the Fathima Group of companies include, Fathima hypermarkets, supermarkets & department stores, Feltron Electronics & Home Appliances, Fairway trading, SAAS Hotel Apartments to name a few.
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Sarath Kurup
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Sarath.kurup@fathimagroup.ae
© Press Release 2015
