Amman : Trust Smart Solutions (TSS), a leading provider of payment technology and services in Middle East and North Africa formally announced the launch of a new product line in partnership with 4th wave, a Canada – based Finance and Banking As-A-Service Platform provider. The platform will be launched under the brand “PayV”, with a mission to pave the future of financial services in light of the digital economy.
PayV is an all-inclusive Banking-as-a-Service platform that facilitates digital propositions and enables seamless access to new generation financial services. The platform will be delivered in a Platform-as-a-Service (PaaS) model in TSS’ operating markets, which brings an element of efficiency and scalability to banks that participate in the platform ecosystem. The platform comes with a core focus on three key areas that present market challenges to economy participants: access to working capital, feasible payment channels and digital network effects.
Digital payments have seen a steep growth in MENA in the recent years, with a plethora of offerings introduced in MENA markets. However, the value & profitability of most of these offerings continues to be doubtful. The PaaS offering from PayV addresses the economic viability and long-term sustainability for the partner enterprises through re-imagined democratized propositions on payments, loyalty, consumer payment services (BNPL) & working capital financing, to name a few.
SMEs are the backbone of any economy and there is a concerted government push to address the challenges that business owners face. PayV combines a deep understanding of market challenges, business drivers, and modern technology architecture to enable an ecosystem of propositions that connects financial institutions and SMEs to drive and generate value within the economy.
Mr. Nader AbdelAziz, General Manager at Trust Smart Solutions commented “Value and impact are the main drivers behind TSS’ strategy, and that sits at the core of our engagement with 4th Wave. I firmly believe that the launch of PayV is going to address the challenges that SMEs face in the market and provide them with tailored business solutions, enabling them to build sustainable enterprises. Launching PayV is a vital pillar of our vision to enhance the payments framework in our markets and empower our partners with scalable and impactful Fintech solutions.”
“Partnering with Trust Smart Solutions helps our clients and partners unlock new business growth opportunities and pave the way for sustainable development in the market”, said Mr. Hassan Mayassi, CEO, Middle East & Africa of 4th Wave “We are a global organization with ears on-the-ground in every market we work. TSS’ regional knowledge and deep market insights and commitment will enable this partnership to offer payments, payments valued added services and SME financing propositions in PaaS model”
About Trust Smart Solutions
Trust Smart Solutions is a payment technology provider and Fintech enabler, building and deploying solutions that enable banks and merchants to utilize payment acceptance infrastructure and technology. TSS’ payment portfolio is empowered with value-added services and solutions that help clients create differentiated channels of revenue and client retention. TSS’ footprint spans across the Middle East, working with major banks, telcos, retailers, and F&Bs in the region.
About 4thWave
4thWave Inc. is a Canada based B2B FinBaaS Platform provider with focus on providing white labelled Digital Platforms solutions to the Banks and Financial Institutions in emerging economies. The 4th Wave platform has laser like focus in increasing revenue for our partner financial institutions. The plug & play solution enabled by low-code platform design enables fast go-to-market. The company has been founded by successful professionals and serial entrepreneurs with years of experience in Banking and Technology domains in global markets.
Media Contact:
Trust Smart 4thWave
Saleh Ali Partha Saha
email: saleh.ali@trustsl.com email: partha.saha@4thwaves.com
© Press Release 2021
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