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UAE, 24 August 2016
Tortilla, the award winning London chain specialising in California-style Mexican food is set to launch its first outlet in the UAE on 31 August 2016 with their regional franchise partners, Eathos, the group behind popular F&B brands such as Sushi Art, Rita's and Kababji. Tortilla first opened its doors to the public in Islington, London in 2007 and after the successful expansion across the UK, is now set to bring a taste of California to Middle Eastern audiences, in Dubai's Festival City.
Hailing from The Golden State, Tortilla is the brainchild of Brandon Stephens and his wife Lisa, who were brought together by their shared interests and love of good quality street food. The Stephens moved from California to London in 2003 and quickly noticed the lack of exciting, yet healthy fast food options in the capital, as well as a gap in the market for their favourite Mexican street food in California - fast, fresh and affordable burritos and tacos. This was the turning point that transformed their passion into a business. The pair went on to found the first Tortilla 'Real California Burritos & Tacos' outlet in Islington, London 2007. News of fresh, healthy and flavourful food served in casual environment soon reached visitors and media, and praise started pouring in. Today Tortilla has over 30 restaurants in over 14 cities in the UK.
Dubai residents and visitors will be able to experience Tortilla for the first time with its Festival City Mall outlet. Here they can embrace Californian cool, tasting the most popular Mexican inspired bites to come out of San Francisco's Mission District. Whether it's a grab-and-go lunch, or dinner with friends and family, Tortilla aims to serve the best quality, freshest and most delicious burritos and tacos in the UAE.
Tortilla's menu pays homage to Mexican street food with a cool, Californian twist. The 'build your own' approach offers endless taste combinations, with its vast selection of ingredients and choice of Burritos, Tacos and Quesadillas, washed down with a frozen Margarita mocktail.
The store design highlights the unique natural and raw elements seen throughout the brands portfolio, which draws inspiration from San Francisco's quirky and laid-back style. The Tortilla experience exudes a feeling of sunny California beaches and a relaxed state of mind, served with a smile.
Guests are invited to spend a fun packed Wednesday afternoon with friends and family at Tortilla on 31 August at Festival Mall and enjoy a spectacular program of activities especially prepared for the occasion starting at 4pm. Visitors will have an opportunity to meet Kris Fade who will be hosting his Road Show at the venue as well as take part in a phenomenal 'Win a trip to California' selfie competition.
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About Tortilla:
Tortilla first opened in October 2007 and is the UK and Europe's largest fast-casual Mexican restaurant brand; with 29 locations launched it holds the reputation as one of the UK's most up and coming restaurant businesses. In the Zagat survey, Tortilla was named Top Mexican Restaurant and a Best Buy. The brand also holds a two star rating with the Sustainable Restaurant Association (SRA) with a prime focus on their sustainability and product provenance.
Restaurants can be found throughout England primary in London, Brighton, Surrey, Leeds, Liverpool, Nottingham, Southampton and Birmingham as well as in Cardiff, Wales. Further expansion sees them growing in Manchester, Newcastle and further throughout Scotland and Wales in 2016/2017.
Founder Brandon Stephens moved to London from California in 2003 to pursue his MBA at London Business School, where he wrote the business plan for Tortilla. "I grew up eating healthy, affordable burritos in California and I just couldn't find anything like it over here. As the concept evolved, it increasingly became evident that there was a strong market for fresh, affordable burritos and tacos."
About eathos:
Eathos is a highly specialised restaurant operator, headquartered in Dubai, offering local and international owners and franchisors unrivalled access to patrons across the growing population markets of Middle East, North Africa and Turkey (MENAT). eathos believes that the region's dynamic food and beverage sector presents a wide range of opportunities for the right brands with an innovative edge.
A passion for serving exceptional food makes eathos the perfect franchisee partner to launch, develop and revitalize successful dining concepts to provide guests with an impeccable dining experience.
PR Contact:
Matea Medaric | Stephanie Farah
TOH Public Relations
firstname@tohpr.com | 04 382 8900
© Press Release 2016