Middle East Luxury Group opens '109' store featuring Galliano, Just Cavalli, Versace Jeans Couture, C'N'C Costume National, Exte and GF Ferre
Kuwait - Middle East Luxury Group (MELG) announced today the official opening of its first 109 luxury concept boutique in Kuwait. 109 is already a successful fashion retail business in Lebanon, and the Kuwait store will spearhead its launch into the GCC region.
"We are delighted to be bringing our exquisite retail concept to Kuwait. This is a unique market where customers appreciate exceptional style and superior quality," said Hanan Alsarraf, Communications Manager of MELG. "Our 109 boutique provides the latest in specially selected Italian fashion brands for ladies and gentlemen in an atmosphere radiating luxury, vitality and a youthful zest for life."
The store's unique concept provides an exclusive ambience that exudes confidence and lavish style to a discerning clientele well-versed in the latest international prêt a porter offering. The portfolio of carefully selected brands includes Galliano, Just Cavalli, Versace Jeans Couture, C'N'C Costume National, Exte and GF Ferre. This fusion has enabled MELG to compile an eclectic array of apparel that caters to the special interests of the trend setting Kuwaiti market following.
The garment collection on offer falls into the prêt-a-porter category (ready to wear fashion). The boutique, in addition to apparel, also features dedicated display areas for accessories, ranging from handbags to footwear that have been especially selected to complement the outfits.
"We have pursued a successful model in which we offer a harmonised mixture of every-day wear, feminine ensembles and limited edition evening wear for the fashion conscious shopper looking to get something special, whether in Kuwait, Beirut or Milan," added Hanan. "Moreover, our clients are used to the best, not just in clothes and accessories but also in the overall shopping experience, which includes excellent customer service and a pleasurable shopping environment.
Each of the brands delivers its own definitive statement on contemporary style and vivacity that help to imbue the whole collection with an energy and excitement that is new and will find resonance with customers in Kuwait.
The first 109 boutique is located in the Ghawalli shopping center in Kuwait's Sharq area, covering a vast area of prime retail space in this newly refurbished mall. In order to commemorate this auspicious occasion, the company is holding a targeted reception to welcome new customer and special guests to their prized boutique on the 16th of June 2007. More stores are expected to open in Kuwait's new and upcoming malls in the near future.
In order to better service the distinctive Gulf based market, MELG has established a Gulf region division solely focused on developing the winning retail concept in this market. The Kuwait operation is being managed by Malek Seifeddine who, through his extensive luxury brand retail experience, is immensely qualified to maximize the potential of the 109 concept and the company's future expansion plans.
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About Middle East Luxury Group
Middle East Luxury Group, (MELG), is a holding group encompassing several independent, yet co-related fashion entities at the forefront of the region's luxury fashion industry.
MELG was established in 2005 in trendsetting Beirut, Lebanon, the capital of the regional fashion hub, rapidly expanding its diverse portfolio of high-end brands and boutiques, as well as branching out in other areas with its license of Fashion TV Arabia. The Group has a strategic geographic expansion plan, commencing with Kuwait, Dubai , Qatar Saudi Arabia and Bahrain, and ultimately spanning the entire Middle East and Egypt.
MELG is continuously evolving its unique and stylish concept through its ability to spot new trends and identify the right mix of international brands. The organization's objective is to be the ultimate vehicle for luxurious fashion items, ranging from garments and accessories, to shoes and bags and providing right shopping ambience for a discerning clientele.
For more information please visit: http://www.meluxurygroup.com/
About 109
109 is a specially designed thematic retail concept created by Middle East Luxury Group that evolves around an authentically quirky and stylish multi-brand collection. The collection of garments and accessories comprises leading iconic brand names for men and women.
Ittierre S.p.A.
Ittierre S.p.A. is the young lines division of IT Holding S.p.A. It went public in 1997 on the Milan Stock Exchange and changed its name into IT Holding S.p.A. effective April 2000. The Group's principal activities are producing, marketing and distributing the luxury designer clothes, sportswear and accessories. The Group also manufactures high-quality jeans, shirts and sweatshirts, jackets, outerwear, knitwear, men's and women's suits and other items of clothing and accessories. The brand range includes Galliano, Just Cavalli, Versace Jeans Couture, C'N'C Costume National, Exte and GF Ferre. For more information please visit: http://www.ittierre.it/ or http://www.itholding.it/
Galliano
The Galliano customer can find a wide range of products in his signature line, including Women's Ready to Wear, Bags, Shoes, Scarves, Gloves and more recently Sunglasses. For more information please visit: http://www.johngalliano.com/
Just Cavalli
A fresh and dynamic line made for the young clientele in collaboration with Ittierre.
http://www.robertocavalli.net/eng/home.htm
Versace Jeans Couture
Versace portfolio of brands covers two different segments of the market: the high end is covered by the Gianni Versace collection, and the second segment, addressed to a younger target, is covered by the Versace Collection which includes Versace Jeans Couture. For more information please visit: http://www.versace.com
C'N'C Costume National
C'N'C Costume National is Costume National's secondary line aimed at a younger audience with hip and affordable streetwear. Please visit: www.costumenational.com/
exte
exte is one of the companies under the umbrella of the IT Holding Group, a world-wide reference player for the luxury goods sector. Known for its imaginative sportswear, this Italian brand usually changes designers to keep its creative edge. http://www.exte.it
GF Ferre
The unmistakable mood of GF Ferre is young, free, easy, full of zest and appeal. The collection is functional, original and innovative. It is a collection bursting with immediate-impact shapes, hi-tech materials and strong colors.
http://www.gianfrancoferre.com/
Press contacts:
Hanan Alsarraf
Communications Manager
Middle East Luxury Group - Kuwait
Tel : (965)241 0997
Email: hanan@melg-gulf.com
Dina Sabry
Media Relations Manager
Hill & Knowlton
Tel: (+965) 232 2976
Mobile: (+965) 944 5975
Email: dsabry@hillandknowlton.com.bh
© Press Release 2007
