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Manama, Bahrain: Carrefour, owned and operated by Majid Al Futtaim in the Kingdom of Bahrain has revealed the theme of its 2021 Ramadan Campaign, Together we Share. As a champion of its communities, Carrefour is dedicated to keeping the sacred rituals of Ramadan alive and enabling its customers to create special Ramadan moments together.
Despite a very different and unconventional Holy Month in 2020, Carrefour wants to be at the centre of helping its communities experience Ramadan as they know it; through giving and generosity, connecting with family and friends, spirituality and celebration.
Carrefour also hopes to make the Holy Month more affordable for its communities by offering customers discounts and promotions available throughout the 30-day period. Customers can enjoy discounts on all Ramadan must-haves including up to 66 per cent off on essential products, 59 per cent off on fresh food, and 50 per cent off on light household goods.
Jerome Akel, Country Manager of Carrefour Bahrain at Majid Al Futtaim Retail commented: “At Carrefour Bahrain we are committed to giving back to our community and providing our customers with all their essential needs. To ensure an exceptional Ramadan experience for all, we're offering great promotions on a wide variety of essential Ramadan items while adhering to the health and safety of our customers”.
“Additionally, we have upgraded our online platform to allow customers to access the same promotions that are in-store from the safety and comfort of their homes through the Carrefour App - which will be delivered within 60 minutes” he added.
Giving shoppers the chance to support local farmers and suppliers, Carrefour will also promote local fresh fruits and vegetables sourced directly from local farms, offering them to customers at unbeatable prices throughout the month.
Ramadan is equally about the importance of giving back and helping those less fortunate. With a focus on community engagement, each Ramadan, Carrefour provides opportunities for customers to do their part in helping those in need. This year the brand has partnered with the Conserving Bounties Society, as well as other Charities in Bahrain, to provide 200 charity boxes that include Carrefour brand products, in addition to donations. Additionally, customers will be able to buy pre-packed boxes filled with essentials such as Carrefour branded sugar, tea, pasta, harees, flour, coffee, and cooking oil.
-Ends-
For more information please contact:
Munther Buhendi
mbuhendi@mafcarrefour.com
Disclaimer: All facts and figures in this release are accurate at the time of issuance.
About Carrefour
Carrefour was launched in the region in 1995 by UAE-based Majid Al Futtaim, which is the exclusive franchisee to operate Carrefour in over 30 countries across the Middle East, Africa, and Asia, and fully owns the operations in the region. Today, Majid Al Futtaim operates over 350 Carrefour stores in 17 countries, serving more than 750,000 customers daily and employing over 37,000 colleagues.
Carrefour operates different store formats, as well as multiple online offerings to meet the growing needs of its diversified customer base. In line with the brand’s commitment to provide the widest range of quality products and value for money, Carrefour offers an unrivalled choice of more than 500,000 food and non-food products, and a locally inspired exemplary customer experience to create great moments for everyone every day. Across Carrefour’s stores, Majid Al Futtaim sources over 80% of the products offered from the region, making it a key enabler in supporting local producers, suppliers, families and economies.
About Carrefour Bahrain
Carrefour first opened in Bahrain in 2008. Today Carrefour operates 13 hypermarkets and supermarkets in Egypt and employs over 1,200 employees with direct and indirect job opportunities.
By supplying 90% of its products from Bahrain and the region, Carrefour Bahrain works with 400 local suppliers and partners from across the region, which contributes to providing support to the local economy.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 350 outlets and an online store.
Majid Al Futtaim operates more than 500 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to the consumer finance company 'Najm', and a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.
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© Press Release 2021
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