Thrifty Car Rental opens new outlet in The Dubai Mall; Sees potential in UAE shopping malls

Dubai, United Arab Emirates, 28 October 2010: Thrifty Car Rental, a franchisee of the Dollar Thrifty Automotive Group Inc., and the largest car rental company in the UAE, today announced the launch of its new rental counter in The Dubai Mall, the world's largest shopping and entertainment destination. The counter will provide a variety of customer services including rates, reservations, confirmations, cancellations, account information, payments, renewals and customer relations.

"Dubai maintains its reputation as the retail hub of the region. Residents in Dubai, as well as visitors from all over the Middle East, flock to the malls year round. Our experience with our mall locations has been very successful, and we have noticed an increase in the number of customers that chose the malls to avail of our services. We are currently present in five malls in Dubai and Sharjah, and are always on the lookout for newer properties which are popular," said Rahul Singh, General Manager, Thrifty Car Rental.

Thrifty takes pride in being the only car rental company with a presence in almost all the premier malls across Dubai and Sharjah. Thrifty began its retail push in 2006, with the first car rental location in Deira City Center. "Apart from shopping, dining, and entertainment, the malls offer a host of day-to-day services like money exchange, banks, telecom and courier services, which can be accessed by users throughout the day and into the night. Car rental also fits into this platter of customer-oriented services," said Singh.

"The Dubai Mall is one of the biggest attractions in Dubai for tourists and maintains an excellent footfall due to its exclusive entertainment, retail and restaurant outlets. Its prime location in Downtown Dubai attracts a large population of business visitors and holidaymakers, not only from the region but across the world," added Singh.

Nasser Rafi, Chief Executive Officer, Emaar Malls Group, said: "The Dubai Mall hosts the world's premier brands covering the entire spectrum of businesses. The addition of Thrifty to our portfolio will significantly enhance the convenience for visitors to the mall, further establishing the mall's reputation as a one-stop-destination for all customer requirements."

Thrifty has one of the biggest networks in the UAE with over 31 full-service outlets in Dubai, Abu Dhabi, Fujairah, Sharjah, Ajman, Ras Al Khaimah and Al Ain. Thrifty enjoys an impressive and varied fleet of vehicles which are available in every location in the UAE. From shopping malls to airports to hotels, Thrifty is able to provide convenient and cost-effective service to all of its customers in the UAE.

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About Thrifty Car Rental
Thrifty Car Rental is a franchisee of Dollar Thrifty Automotive Group, Inc., (NYSE: DTG) headquartered in Tulsa, Oklahoma.  Together with its corporately-owned locations and those of its franchise owners, the Thrifty Car Rental brand serves value-conscious travelers from more than 983 locations in 77 countries. For additional information, visit www.dtag.com or www.thrifty.com. 

For more information, please contact:
Sam Eltibi
Executive Director, Middle East and North Africa
Dollar Thrifty Automotive Group, Inc.
Tel: +971 4 3328833
Fax: +971 4 3324454
E-mail: sam.eltibi@thrifty.com

Natasha D'Souza       
Consultant
The Portsmouth Group
Tel: +971 4 369 3575
Fax: +971 4 360 4511
Email : natasha.dsouza@theportsmouthgroup.com

© Press Release 2010