The region's leading brands to offer valuable insights on marketing strategies for women

Dubai, UAE 23rd May, 2011: Gulf Marketing Review, the leading resource for marketing in the region and a Mediaquest Corp. publication, has lined up some of the region's top speakers for the 5th Annual GMR Marketing to Women conference, due to take place at The Address Hotel, Downtown Dubai on 31 May 2011. The conference will deconstruct conventional marketing wisdom to help unearth fresh insights, new attitudes and behaviour as part of a deeper drill into what women really need from brands.

The one day conference will highlight emerging global trends by providing the latest tools and techniques to help marketers connect more deeply with one of the region's most influential consumer bases; women. Demonstrating the huge importance of the subject matter, many leading brands have pledged their support, including Yahoo Maktoob, Rotana Media Services, Al Aan TV, Patchi, Kaya Skin Clinic, Haya MBC, dotmena and Fox.   

Promising exclusive research and packed with insights, thought-leadership and case studies, the conference is geared towards helping regional and global brands communicate more effectively and to create deeper, longer lasting relationships with the region's female consumers.

Commenting on the 5th Annual GMR Marketing to Women conference, co-CEO of Mediaquest Corp, Mr. Alexandre Hawari, said: "This year's conference promises to deliver unique insights with a different flavor through in depth research on what women really want in the region. The line-up of speakers we have this year, as always, will deliver intelligent and knowledgeable solutions, while offering creative ideas to help companies engage with their female consumers."

This year's conference will include speakers from a broad array of industries giving a wide spectrum of ideas and experiences from the world of female marketing. Topics and speakers will include; the Emergence of the New Age Muslim woman by Sai Bhaswana Pingali, Research Dir - Head of Qualitative, AMRB; Ladies Only! Women and Finance in the Middle East by Vikram Krishna, Head of Group Marketing, Emirates NBD; Creating Successful Brands for Women in Saudi Arabia by Kamal Jamjoom, Founder & Chairman KOJ, Nayomi and Mikyajy; Not all channels are created equal: What 2500 women really need from online marketers by Tamara Deprez, Research Director, Yahoo Maktoob; Buy Me! Buy Me! Insights-driven strategy and predictive modeling for more effective in-store activation by Richard Woodward, Business Director, Ogilvy Action; It's Me Time: Re-Krafting Cadbury's Flake for that Moment of Indulgence by Wael Kaskas, Category Marketing Manager, GCC & New Markets Confectionaries, Kraft Foods; Case Study: Addressing health and wellness needs among Saudi women through social media by Rania Rostom, Director of Corporate Communications, GE Healthymagination; Skindeep: Spreading the Word about Beauty by Nivea.

To add to the extensive lineup, a panel of speakers from DU, Microsoft Gulf, Leo Burnett and Nissan Middle East will discuss the topic 'Women - Are they second class consumers?' rounding off a full day of exclusive learnings and trends for attendees. The findings will assist companies and industries alike in targeting and positioning their brands precisely by understanding female consumers' relationship with their choice of brands.

Further distinguishing this year's conference from previous years is the presentation of a detailed study that will showcase and highlight women's attitudes, behaviours and their engagement with brands on a day-to-day basis. The study promises to give a unique insight and perspective into what women from all ages and socio economic backgrounds really want and need from a brand.

These results will be of benefit to senior managers, directors, business development managers, commercial and advertising managers, presidents, and CEOs for decision-making purposes when it comes to brand positioning and strengthening the consumer-brand relationship.

To book your place, please visit http://www.gmr-online.com/m2w.php

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About GMR:
Gulf Marketing Review (GMR) is the authoritative read and reliable information source for those doing business in the Arabian Gulf. Spanning news, analysis and robust research on a broad range of market sectors and issues, GMR not only meets but often anticipates the marketing industry's requirements from business intelligence, trends and comments. Senior managers, decision-makers and marketing professionals read GMR to broaden their understanding of, and deepen their connection to, Gulf-based businesses - regional or global - and their consumers. With a more than a decade of experience in providing business-critical information in print and online and, through its established series of conferences and seminars, GMR is now a prominent and respected Gulf brand in its own right. Through its incisive, compelling editorial GMR offers a strong platform and conducive environment through which to reach a key audience of High Net Value businesses and decision makers. In addition to the monthly magazine, the GMR brand has grown to include a news-led website, conferences, specialist supplements, and annual marketing effectiveness awards.

Mediaquest Corp.:

• Founded in 1997 in UAE, Mediaquest Corp. now publishes in three languages with operations on three continents in Algiers, Beirut, Dubai, Jeddah, Paris, Riyadh, Abu Dhabi and Tunis.

• With over 150 employees and 20 consumer and trade titles covering business, marketing, communications, women's interests, lifestyle and entertainment, Mediaquest Corp. is poised to become one of the leading media companies in the Middle East and North Africa.

• Recognizing our media, franchise owners, clients and colleagues as our principal assets, Mediaquest Corp. is committed to setting the industry standard in customer service.

• Celebrated titles include Arabies, , Saneou Al Hadath, Trends, GMR, Communicate, Haya MBC and Raceweek, Kippreport.com.

• Mediaquest Corp. recently acquired several long-standing print and on-line media titles from The Media Factory including Autocar Middle East Magazine, F1 Racing Middle East Magazine, Policy, The Brief, and FourFourTwo.

• Mediaquest recently launched dotmena, a premium online Ad network

For further information contact:
Maya Kerbage
Marketing Manager
Mediaquest Corp.
Tel: +971 4 375 7527
Fax: +971 4 390 8737
Email: m.kerbage@mediaquestcorp.com
Or visit www.mediaquestcorp.com

For bookings and sponsorships:
Maysa Hatahet
Mediaquest Corp.
Business Development Manager
Tel: +971 4 364 4642
Fax: +971 4 390 8737
Email : m.hatahet@mediaquestcorp.com  
Or visit: http://www.gmr-online.com/m2w.php

© Press Release 2011