Advertising campaign for the ultimate island-lifestyle experience
Doha, Qatar - June 02, 2008: Inspired by the Rivieras of Italy and France, The Pearl-Qatar - the 'World's Smartest Island' -launched a new advertising campaign aimed at showcasing the Island's wealth of attractions and lifestyles. As one of the region's most visionary developments, The Pearl-Qatar is redefining the concept of luxury living.
The campaign draws attention to the Island's award-winning marinas, platinum beaches, pristine turquoise waters as well as its world-class leisure and entertainment facilities. Residents will be able to shop in boutiques offering the finest luxury brands found nowhere else in the region.
"We hope to create a strong emotional bond between our brand and our clients. We want people to conjure up images of exclusivity and luxury when they think of The Pearl-Qatar," said Elie Jubran, General Manager of Marketing and Communications. "We'd also like to think that our residents and visitors will be our most effective spokespeople."
"The real estate industry in the Gulf is incredibly dynamic but we are confident that The Pearl-Qatar stands out as a premier lifestyle choice," said Jubran. "The island will offer residents and visitors a level of service and sophistication that will be unparalleled in the region, if not the world."
Residents of Qatar can look forward to a luxury holiday destination that is only minutes away, although Jubran pointed out that those who live and work on The Pearl-Qatar will benefit the most from its array of state-of-the-art services.
The Pearl-Qatar is set to open in the autumn of 2008.
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ABOUT THE PEARL-QATAR
The Pearl-Qatar is an offshore, Riviera-style man-made island, covering 985 acres of reclaimed land with an estimated cost of QR55 billion. It is Qatar's first international real estate venture, one of the largest real estate developments in the country and the first to offer freehold and residential rights to international investors. It will create over 32 kilometers of new coastline.
The Pearl-Qatar's name and location, on a former pearl diving site, highlights the country's traditions, and strong historical and cultural ties to the sea. It is an island rediscovered.
The Pearl-Qatar will eventually house 41,000 residents in an up-scale, multi-cultural residential community which will be a secure and exclusive island retreat bringing the ambience and lifestyle of the Mediterranean to the heart of Arabia.
The four-phase development comprises 10 distinct districts to be developed over a period of five years. The Riviera Arabia themed districts will house three luxury hotels, two boutique hotels, three marinas with combined mooring for over 1004 boats, and more than 2 million square feet of luxury retail, recreation and restaurant space.
Built 350 meters offshore of the West Bay Lagoon area of the country's capital, Doha, the Island will offer an exclusive retreat with easy access to the capital's thriving community.
The Pearl-Qatar is being developed and promoted by United Development Company (UDC), one of Qatar's leading private sector shareholding companies.
For more information, please contact
Mira El-Baphe
Senior Media Relations Officer
+974-5970433
mira@udcqatar.com
© Press Release 2008
