An innovative layout where the happiness is at its home
Beirut- 05 April 2012 - Boctico, leader of the baby care world market in Lebanon, opened recently Chicco new shop, 'the house of happiness', in Sassine square at Achrafieh street. Mothers and babies will be caught by happiness in a shop rich of novelties and surprises.
'The house of happiness' is one of the first shops in the world to be developed in line with Chicco new shop concept interpreting the Brand image: The happiness is a journey that starts when you are a baby. The store is designed by family for family, specifically drawn to meet the purchasing needs for the parents and baby's happiness.
Kids are definitely the star of the show at the new Chicco Shop. They can move freely in secure surroundings, enjoying themselves and expressing their natural creativity as they play with the toys available in the play area.
From well-being, feeding and soothing, cosmetics, sleeping, toys, juvenile and garment; Mothers and Fathers will realize just how easy it is to find exactly what they are looking for, following a pathway along which all the products are divided into age groups to meet the relative demands. The sign system clearly indicates the various areas and Chicco employees will be on hand to offer advice and explain more about the products and services available.
The fact that there are an endless number of qualified points of sale in Lebanon who have chosen to stock Chicco products, clearly testifies that Chicco really is "wherever there's a baby"
About Chicco
Chicco has always been wherever there's a baby. And above all wherever there's a baby who is denied the security and serenity of a family. Chicco is well aware, in fact, that a good parent-child relationship provides the foundations for happiness, especially when they grow up. Happiness which the children living in diffi cult or inexistent family situations in Italy also have a right to. Chicco has been collaborating for over 10 years with the Ai.Bi. Association, Friends of Children, an international humanitarian organisation that defends the rights of minors and their fundamental rights to have a family. And happiness. Our wish? To give every child the chance to spend his childhood in the warm arms of a real family. The effort and commitment shown by Chicco over the years has been constructive. Tangible. Effective. The 5 family homes opened has made it possible to provide assistance to children and, above all, guarantee them medical care, sporting and recreation activities, educational support and psychological and social care. It has sustained the needs of foster families. It has promoted the culture of fostering at various levels as the best solution to solve the problem. And above all, it did so in an consistent manner. With passion and en-thusiasm, year after year. Result after result. The project symbol is the Chicco di Felicità (Seed of Happiness), a medallion that is so easy to wear as a sign of one's pledge to support the world of children and the tangible commitment to help fi nd a family for all those children who don't have one. The Chicco di Felicità (Seed of Happiness) can be found in all Chicco stores and purchased with a donation of just 3 euro. Why don't you wear one too and join the many testimonials who have already contributed to helping so many special children. The more we are, the more we can achieve! Because happiness is a seed that is generated by small gestures. If we cultivate it, it will grow into a plant which sprouts a marvellous fruit.
About FBC
Founded in 1952 by Fouad Bocti &Co S.A.L. (FBC) is an exclusive distributor specialized in baby care, medication, self-care and cosmetics. In 1994, FBC partnered with Artsana to import and distribute Chicco brand in Lebanon. FBC is the sole agent of Les Laboratoires Servier, France Lait -Regilait, Chicco, Pic/Artsana, Lycia, Beiersdorf Smith & Nephew, Educa Sallent SA, Astrabon and Tecnilatex.
About Artsana Group
Our passion for life never stops growing
Artsana Group, founded in 1946 by Cavaliere del Lavoro Pietro Catelli, reached in 2010 a total of 1,468 Ml turnover of euro, divided between 2 business areas: Baby (80%) and Health & Beauty Care (20%). Born as a family business, the Group has become a multinational dimension over time and is now present in the world with 7400 employees, 8 production units in Europe, 23 branches, of which 16 European and with a network of dealers and distributors in over 100 countries. Among the leading brands of the group, with headquarters at Grandate (Como): Chicco, Boppy for Prenatal and Baby Care area; Pic, Serenity, Lycia and Control for the Health area & Beauty Care.
For more information, kindly contact:
Memac Ogilvy Public Relations
Blanche Baz
Tel: +961-1-486066
Fax: +961-1-486064
Email: blanche.baz@ogilvy.com
Fouad Bocti & Co SAL -FBC- BOCTICO
Robert & Gilbert BOCTI | General Manager
Tel: +961-4-520756
Fax: +961-4-524921
Email: boctico@boctico.com.lb
Web : www.boctico.com.lb
© Press Release 2012
