The first Monte-Carlo SBM property outside Monaco opens on the breathtaking Saadiyat Beach in Abu Dhabi offering members access to a range of exclusive services including an authentic taste of the Riviera
Set on the stunning Saadiyat Beach, where the azure waters of the Gulf softly lap against the pristine white sands of the shore, a new beach club is now offering its members an unrivalled experience of luxury, relaxation and bespoke hospitality. The Monte-Carlo Beach Club, Saadiyat is now open following a soft launch earlier in September, bringing a slice of the Riviera to Abu Dhabi.
The Monte-Carlo lifestyle is built around the concepts of exclusivity, relaxation and chic living. The Monte-Carlo Beach Club, Saadiyat, is set in the heart of Saadiyat Beach, where it offers a vast and cool swimming pool where one can bask in the sunshine or relax in private cabanas. A short stroll over a wooden walkway takes guests to the beach, where they can take a dip in the shimmering blue sea. Visiting the club will give many the first opportunity to walk on the pristine sands of Saadiyat Beach; watching the sunset in this setting is a true delight to the senses.
The exclusive members-only club can be accessed for an annual fee. Non-members can use the beach and pool area for a daily or weekend entrance charge. Bookings are also taken throughout the week for diners to sample authentic cuisine from around the Mediterranean, from the French and Italian Rivieras, to the Levant at the various restaurants.
Members' perks include two members-only cocktail receptions per year, two fitness assessments, ten daily beach club passes for guests and a complimentary spa treatment. A membership card also gives the holder a credit facility for up to a month and 15 per cent off all food and beverage bills. Members are also entitled to access to the original 1920's Monte Carlo Beach Club in Monaco.
Patrick Nayrolles, General Manager of the Monte-Carlo Beach Club, Saadiyat said: "From early morning to late at night, our staff work tirelessly to make sure we provide the true Monte-Carlo lifestyle for our members and guests. We have worked really hard to make sure that by day we have a relaxed family environment that transforms into a buzzing venue after the sun sets."
Four restaurants and lounges have been specially tailored to ensure all tastes and whims are catered for: the stylish Library Lounge is a members-only sanctuary, which offers light refreshments; people can enjoy laid-back fun and refreshing drinks at Bubbles Bar, while enjoying the sunset over the Arabian Gulf; an array of Mediterranean specialties are prepared by award-winning chefs at the all-day dining restaurant, Le Deck, in a warm setting surrounded by ocean-inspired artwork; for the Abu Dhabi glitterati, the ultra-cool Sea Lounge is the perfect place to party. In the evenings, Sea Lounge will become one of the most up market venues the region has to offer - a place to mix with the country's movers and shakers, while enjoying music provided by renowned DJ Natalie Brogan and special nights hosted by the legendary Must Have Soul.
A luxury spa features separate facilities for men and women, each of which consist of a treatment room, steam room, sauna, cold plunge pool, Jacuzzi and spacious relaxation area,. A series of treatments are available, which take guests to a whole new level of wellbeing, including the Monte-Carlo Extravagance Ritual, which consists of reflexology, a body polish, body wrap, full-body massage, facial, head massage, followed by lunch.
The more energetic can use the facilities at the state-of-the-art Workout Room gym, where they can enjoy ongoing wellness education, fitness assessments and health screenings, group and ladies-only exercise classes, and personal training. The gym features the most current Technogym equipment and views of Saadiyat Beach. In the second quarter of 2012, a kids' club will also be available, featuring a full activities calendar to keep the young ones entertained.
The Monte-Carlo Beach Club, Saadiyat is operated by Monte-Carlo SBM, which was founded in 1863 and created the original Monte-Carlo Beach Club in Monaco in the 1920s. Since then, Monte-Carlo SBM has become synonymous with impeccable service, and is frequented by some of the world's richest and most influential people. The Saadiyat club is the first Monte-Carlo SBM property to be opened outside of Monaco, meaning discerning clientele in the Middle East can now experience the brand's one-of-a-kind level of hospitality.
"We are proud to launch this concept on Saadiyat, in an area of outstanding natural beauty which is set to become one of the most vibrant and exciting places in the world," said Patrick Nayrolles. "The Monte Carlo Beach Club, Saadiyat is something that will be enjoyed by Abu Dhabi's elite and high society. The combination of luxury, world-class leisure facilities and the breathtaking natural environment is something that cannot be experienced in any other beach club in the region."
The Monte-Carlo Beach Club, Saadiyat was developed by Tourism Development & Investment Company (TDIC), a master developer of cultural, residential and tourism destinations in Abu Dhabi, and its official launch marks a series of firsts for the region.
For more information, email info@montecarlobeachclub.ae or visit www.montecarlobeachclub.ae
Monte-Carlo Beach Club, Saadiyat
Monte-Carlo Beach Club, Saadiyat, is the first beach club on the island of Saadiyat, Abu Dhabi, and opened in September 2011. Built on a 39,500 square metre site along the shores of the Arabian Gulf, the venue boasts Le Deck, an all-day dining restaurant, Bubbles Bar, the Library Lounge, the Sea Lounge, a 'The Workout Room' branded gym and studio, Kids' Club, spa treatment rooms, jacuzzi, plunge pool and steam rooms. The facility is designed to celebrate fine living, culture, wellbeing and health, reflecting the values of Monte-Carlo SBM's sister hotels and clubs in Monaco. The private beach club will complement the unique experience offered on Saadiyat Beach - set to become the island's tourism hotspot.
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About Saadiyat
Saadiyat is a natural island alongside Abu Dhabi's coast, celebrating the renaissance of Arabian living; and a place where iconic landmarks and azure Arabian waters create a thoughtful harmony of culture, leisure and business in a vibrant community. It covers 27 square kilometres, and will be completed in phases. Over 145,000 people are expected to live on the island upon completion.
The island is made up of seven districts: Saadiyat Cultural District, Saadiyat Marina, Saadiyat Beach, Saadiyat Promenade, Saadiyat Lagoons, Saadiyat Reserve and Saadiyat Retreat. Saadiyat will host premium brands in hospitality, education and leisure, combined with the world's largest concentration of cultural institutions, such as Zayed National museum, Guggenheim Abu Dhabi, Louvre Abu Dhabi and Maritime museum, in addition to Performing Arts Centre all within easy reach. There are plans for luxury hotels, over three million square metres of office space, marinas with berths for 1,000 boats, two championship golf courses, civic and leisure facilities, sea-view apartments and elite villas.
Saadiyat is being developed by Tourism Development & Investment Company (TDIC), an independent company of which Abu Dhabi Tourism Authority (ADTA) is the sole shareholder.
Monte-Carlo S.B.M.
For almost 150 years, Monte-Carlo SBM has offered excellence in the fields of leisure and business, tourism, first rate gastronomy and hotels, art and culture, wellness and high-level sport.
Monte-Carlo SBM currently owns and manages four fabulous hotels: L'Hôtel de Paris, L'Hôtel Hermitage, the Monte-Carlo Bay Hotel & Resort and the Monte Carlo Beach, the latter of which was recently renovated by architect-designer India Mahdavi. The resort also includes thirty restaurants, the best of which "Le Louis XV-Alain Ducasse" has, since its inauguration, featured right at the top of the planet's fine food ratings.
Monte-Carlo SBM also manages sports facilities such as the Monte-Carlo Country Club, Monte-Carlo Golf Club and the Monte Carlo Beach Club and is a major destination for health, fitness and wellness. Monte-Carlo SBM is an unfailing partner of top sporting competitions and is associated with prestigious events such as the Monte-Carlo Rolex Masters and the Monaco Formula One Grand Prix, both of which are part of the Principality of Monaco's busy life. Monte-Carlo SBM is very much committed to environmental sustainability with the Group recently creating the Monte-Carlo SBM Environmental Charter and the Be Green ecological brand, assuring its clientele of its utmost respect for the environment.
For further information please contact the Seven Media team:
Damian Brandy
00971 50 804 9036
damianbrandy@sevenmedia.ae
Yazan Neme
00971 50 978 6513
yazanneme@sevenmedia.ae
© Press Release 2011
