Dubai, United Arab Emirates—Samyang Foods, the globally-recognized South Korean food brand represented by UAE’s own Sarya Holdings, has secured a unique partnership with select pavilions at the multicultural theme-park and shopping destination, Global Village. In this first-of-its-kind partnership, the beloved venue will offer visitors Samyang products that can be purchased at various stores within the park pavilions, in parallel to a Samyang Noodle Bar to enjoy exclusive spicy creations at the Korean Pavilion.
Samyang’s spicy noodles have become a staple in many households, and have gained global attention after going viral for its ‘spicy noodle challenge’ in recent years. This season, select outlets within Global Village have collaborated with Samyang Foods to offer guests and spicy food lovers the chance to purchase the company’s all-new fiery sauces, and every Samyang noodle flavour to take home and enjoy. Accompanying the many stalls, a Samyang branded Noodle Bar is located within the Korea Pavilion where visitors can indulge in a bowl of their extraordinary Buldak ramen noodles and its varying spice levels.
Having launched in the beginning of February, the Samyang Noodle Bar at Global Village has been a success on ground as well as on the increasingly popular social media platform, TikTok. Samyang’s UAE TikTok account shared a video of the customer journey at the Samyang Noodle Bar, which gained over 50k views. Due to the popularity of the video, guests are now able to either show the TikTok video at the Samyang Noodle Bar counter or create a post and tag the noodle company on social media for a free pack of ramen with every purchase. This fun activation comes after the company experienced exponential growth in 2019/2020 with a roll-out of partnerships and all-time high sales, creating a drive to strategically expand beyond borders whilst continuing to build locally.
The new year shows a promising future for Sarya Holdings as the company prepares for the expansion of its international food products in and out of the GCC region. Customers can indulge in Samyang Foods’ famous spicy noodles and sauces when visiting Global Village, or they can purchase packs of their favourite instant noodles from their closest Carrefour or Lulu Hypermarkets.
For media inquiries, please contact:
Victoria Saldungaray
Empyre Communications
E: victoria@empyrecommunications.com
© Press Release 2021
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.