The Department of Community Development launches 'Get Fit Abu Dhabi'

Abu Dhabi – United Arab Emirates: Prioritizing community development, life improvement and empowerment, the Department of Community Development announces the launch of ‘Get Fit Abu Dhabi’, a pioneer initiative aiming to uplift healthy lifestyle through a series of ongoing health-driven community events across Abu Dhabi.
 
With its ‘A Decent Life for All” vision in mind, Department of Community Development will launch two programs under the ‘Get Fit Abu Dhabi’ initiative – Shop Fit, Get Fit Senior Citizen and physical fitness program designed for Public Sector employee fitness in the Emirate of Abu Dhabi.

The purpose is to achieve the pillars of the national policy for improving all elements of a healthy and dynamic life in Abu Dhabi, with a particular focus on increasing participation in sports and other active recreational pursuits.

As the official unveiling of ‘Get Fit Abu Dhabi’, Shop Fit campaign will be the first to roll-out under the aforementioned master initiative that will stretch over the period of 21 days starting the 10th of November until the 30th of November 2019.  
 
The “Shop Fit” campaign will introduce a series of malls-based health activities, promotions and recreational programs to encourage embedding an active and healthy lifestyle into the lives of the people who call Abu Dhabi their home. This campaign, exclusively developed for the Emirate of Abu Dhabi, will be hosted in major shopping malls across the Emirate of Abu Dhabi, in an effort to enhance the health and wellbeing of the mall visitors and further contribute to building a stronger, healthier and happier community.

Later this year, the Department of Community Development will announce more details on Get Fit Senior Citizens. The two campaigns will target and engage with different age groups, encouraging them to contribute to a stronger, healthier, happier and safer community. All the campaigns are also strategized to enable the participation of vulnerable communities, including people of determination.

Commenting on launch of Get Fit Abu Dhabi, H.E. Dr. Mugheer Khamis Al Khaili said; “Department of Community Development aims to improve the quality of life for the residents of Abu Dhabi and create a cohesive and an inclusive societal climate. With the support of our partners, we always come up with initiatives that help us achieve our vision and with the launch of Get Fit Abu Dhabi, we start a new leaf in our community development. This health initiative is unlike any other being organized within this Nation, as we believe that health should not be a one-time idea but a permanent lifestyle learning.”
 
Through its socially-conscious events and initiatives, the vision of His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the United Arab Emirates, the Department of Community Development is set to lay groundwork for Abu Dhabi’s community development, creating an inclusive, open and cooperative environment, contributing to the nation’s sustainable growth and social development.
 
Guided by the values of respect, credibility, empathy, responsibility, passion for giving, and kindness, the Department of Community Development reinforces its three main aspirations – a decent standard of living for every member of the community, a tolerant and inclusive society founded on cohesive families and an active and responsible community, guidelines that will pave the way for every initiative undertaken by the Department.
 
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About the Department of Community Development
The Department of Community Development (DCD) was established to oversee, empower and regulate the social and community development sector in Abu Dhabi and provide services that are of quality, effective and accessible to everyone. The DCD’s priority is to build awareness and knowledge around social issues pertinent to Abu Dhabi and relevant to its people. The DCD is committed to providing a dignified life for all and unlocking the potential of everyone living in Abu Dhabi. The DCD will work with partners in the government, private sector, and civil society to protect, activate and support, everyone calling Abu Dhabi home.
The DCD will work alongside nine partners in Abu Dhabi: Dar Zayed for Family Care, the Abu Dhabi Housing Authority, the Abu Dhabi Sports Council, Zayed House for Islamic Culture, Zayed Higher Organisation for people of determination Care, Social Care and Minors Affairs Foundation, Family Development Foundation, Ma’an Authority and the Social Support Authority.

The DCD is led by His Excellency Dr. Mugheer Al Khaili.

The DCD’s work rests on three main aspirations:
A decent standard of living for every Emirati
A tolerant and inclusive society founded on cohesive families
An active and responsible community

The social themes within DCD’s scope are:
Social assistance
Housing
Family cohesion
Social inclusion
Sports & recreation
Community engagement & volunteering
National identity

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© Press Release 2019