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The Armani Group is pleased to announce the opening of its new Giorgio Armani boutique in Beirut, Lebanon.
Elegantly located in the Platinum Tower ground floor, in Zaitunay Bay area, the completely renewed boutique covers over 370 squares metres and has been designed by Giorgio Armani and his team of architects.
The façade is characterized by a large bulkhead with a backlit bamboo pattern. On the ground floor, customers are welcomed to an area totally dedicated to the accessories and ready-to-wear collections for women, while the basement is devoted to menswear. Here, customers will also find Giorgio Armani Made to Measure, which for the first time in the city is presented in an exclusive, dedicated private room. Giorgio Armani's Made to Measure service is a study in the fine art of tailoring, and combines the world-famous spirit of Armani with the premium quality of made-to-measure craftsmanship.
The different levels are connected to each other by a staircase covered in silk georgette, as well as by the elevator.
The design of the boutique blends craftsmanship and modernity, perfectly complementing the aesthetic of Giorgio Armani's ready-to-wear and accessory collections for women and men. Materials used throughout include silk georgette for the floors and pearl grey marmorino plaster for the walls. The tables are in teak with black glass tops and there are bamboo details in mirror-effect steel that has been finished with a satin texture to suggest the ribbing of natural bamboo. The accessories area is characterised by transparent shelves that create the impression that the goods displayed are floating. All the chair seats and lamps are from the Armani/Casa collection.
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About RODEO DRIVE
Inspired by the famous street in Beverly Hills that is synonymous to high fashion, luxury, and glamour, RODEO DRIVE is where the fashion enthusiasts go for the latest offerings of some of the world's most renowned fashion houses. Since its founding in the UAE in 1972, it has been true to its legacy and heritage of classical elegance. Today, it is reinvigorating the fashion retail scene in Lebanon while balancing its classic sensibility with modernity and distinction.
Rodeo Drive Lebanon offers the latest collections of some of the most famous European luxury houses in the world: Brioni, Lanvin, Giorgio Armani, Givenchy, Loro Piana, Tom Ford and Versace among others.
About Armani
The Armani Group is among the leading fashion and luxury companies in the world with more than 10,500 employees and 12 production facilities. The Group designs, produces, distributes and sells fashion and lifestyle products, including apparel, accessories, eyewear, watches, jewelry, cosmetics, perfumes, furniture and home decor under the following brands: Giorgio Armani Privé, Giorgio Armani, Emporio Armani, Armani Collezioni, AJ Armani Jeans, A/X Armani Exchange, Armani Junior and Armani Casa. The group's namesake distribution network includes 2,704 points of sale and comprised of 166 Giorgio Armani, 324 Emporio Armani, 634 Armani Collezioni, 276 A/X Armani Exchange, 779 AJ Armani Jeans, 170 Armani Junior and 55 Armani/Casa boutiques in more than 60 countries across the globe.
For further information about this press release, please contact:
Serene Itani
Traccs
serene.itani@traccs.net
Tel: +961 1 57201/2 .
© Press Release 2015
