Sharjah - March 20, 2007
Tameer Holding, the region's leading real estate Company, today announced a multi-million dollar deal with AMS, one of the largest and leading media representative in the Middle East.
President of Tameer Holding, Omar Ayesh, and Managing Director for Choueiri Group, Pierre Choueiri, and in the attendance of Antoine Choueiri, Chairman and owner of Choueiri Group signed the contract for a three-year deal that starts with immediate effect, a move that will capitalise on the series of ground-breaking real estate projects currently being undertaken by Tameer.
Tameer is one of the few leading property development companies to select the medium of television for advertisement purposes and has done so in a bid to spread its name further across the Middle East and beyond and to penetrate into new markets. Further, Dubai-based AMS is the exclusive media representative of MBC Group including Al Arabiya, MBC1, MBC2, MBC3, MBC4, MBC Action, MBC FM and Panorama Radio.
"We consider the MBC channel portfolio, allied to the expertise of AMS member of the Choueiri Group, as the perfect tool to help Tameer reach new audiences," said Omar Ayesh, President, Tameer Holding. "We are proud to be a company which hails from the UAE but there is no doubt we are an international brand. MBC and AMS are both Middle Eastern companies with an international outlook and I think it is this aspect that will make us all productive partners."
On the other hand, Antoine Choueiri, Chairman and owner of Choueiri Group said:" Tameer Holding is already one of the biggest names in real estate property but this deal will ensure that it will strengthen its position in the market".
"The power of TV in communicating a company and its business is stronger than ever, and it can work for real estate firms just as it would for consumer brands - this Tameer realises and has the vision to act upon. The MBC Group channel portfolio will prove an effective tool in spreading the name of Tameer, along with increasing awareness and uptake of its realty projects."
Tameer Holding is currently developing a number of key projects in UAE, such as Al Salam City in Umm Al Quwain, the largest property development project in the world, along with the world's tallest residential tower "Princess Tower", located in Dubai Marina. In addition to these projects in UAE, and in keeping with its expansion plans, Tameer also has numerous international developments being undertaken including the ground-breaking Tameer project in Yemen, with its mixture of residential and tourism developments, Al Majd City in Jordan and a large mixed-use project in Libya.
-Ends-
About the Company
The journey of Tameer began in 1991. Tameer, a UAE based company, has grown and expanded over the years with the aim of becoming the leading property developer in the region. In 2005, Tameer Holding formed a strategic partnership with Al-Rajhi Investment Group and today the firm's investment portfolio in the realty market totals over AED 150 billion.
Currently, Tameer Holding is developing key projects in UAE, such as AlSalam City in Umm Al Quwain city, and Al Ameera Village in Ajman, with the world's tallest residential tower "Princess Tower", located in Dubai Marina. This was followed by other key projects in Dubai such as the Al Dana 1 & Al Dana 2 projects, Al Shahd Tower on the Emirates Hills, Al Jawzaa in International City, The Regal Tower in Business Bay, The Palace Towers in Dubai Silicon Oasis, Elite Residence in Dubai Marina and Imperial Residence in Jumeirah Village.
In addition to these projects in UAE, Tameer has numerous international developments including the ground breaking Tameer project in Yemen with a mixture of residential & tourism developments, Al Majd City in Jordan and Tameer's largest project in Libya.
For more information, please contact:
Hunada Zein Edin
Corporate Communications Manager
Marketing Department
00971 6 599 5191
www.tameer.net
Rola Shalak
Assistant Manager, Corporate Communications
Marketing Department
Tel: 009716 599 5161
Mariam Keblawi
GM - Public Relations
SAHARA
00971 6 573 7018
www.saharagcc.com
© Press Release 2007
