• Peugeot 3008 and Traveller models amongst the most popular choices for fleet customers
  • Over 60 Partner, Expert and Boxer LCV models sold to Federal Trading (A part of ALSHAYA Group)

Middle East: French car brand, Peugeot, and its dedicated retailer in Dubai and Northern Emirates, Swaidan Trading - a part of Al Naboodah Group, have closed 2019 with record fleet sales in the UAE. After a successful year in the Emirates for Peugeot, Swaidan Trading secured three significant fleet deals in the final quarter of the year with Avis Car Rental, Manafeth Medical Equipment and Federal Trading.

Rental and leasing company, Avis, first purchased 18 Peugeot 3008 models in early 2019, and following popular demand amongst its customers have added a further 25 units to its fleet. Ahmed Al Hammadi, Head of Operations at Avis, said: “We operate a fleet of around 3,500 rental vehicles here in the UAE, and the addition of the Peugeot 3008 to our range of rental cars has proved very popular with our customers. The 3008 model is our most over-booked vehicle in its category and our customer satisfaction ratings for the Peugeot is the highest among all the passenger cars we offer.”

Manafeth Medical Equipment – a part of the Bait Al Mandi Group – specialise in the modification of transport for people of determination in the UAE and recently modified and displayed a customised Peugeot Traveller Business at the EXPO 2019 for People of Determination. The company is in talks with Peugeot to introduce a fleet of modified Traveller Business models and is now in the approval process with the RTA to become a member of the Dubai Taxi fleet. The modified Traveller Business will also be presented to Dubai Police.

Adnan Basheer Ahmed, General Manager of Manafeth Medical Equipment, said: “The Peugeot Traveller Business is the best option on the market for any modification and when we presented the vehicle to the senior officers at the RTA they also acknowledged the benefits of the model.”

Finally, Federal Trading has added more than 60 Peugeot vans to its operational fleet of approximately 350 vehicles. With a mix of Peugeot Partner, Expert and Boxer vans now available, customers can select the best Peugeot commercial vehicle to suit their needs. Mr. Abid Hussain , Country Manager , said: “We are very happy with the service offered to us by Peugeot, and particularly favour offering quotes for the Expert and Partner models when receiving enquiries from our customers.”

Commenting the fleet sales success of the Swaidan Trading, Rakesh Nair, Managing Director of Groupe PSA Middle East, said; “Peugeot has made great strides in its comeback to the GCC this year, and significant fleet deals such as the ones secured by Swaidan Trading confirm that we offer a diverse range of quality vehicles to suit a very wide range of needs. Going into 2020 we will continue our focus on our ambition to be the best high-end generalist automotive brand in the world.”

Commenting on Swaidan Trading’s success, Swaidan Saeed Juma Al Naboodah, Managing Director of Al Naboodah Enterprises, said: “Offering a wide range of options and seamless aftersales service is integral to our success at Swaidan Trading. We are pleased to offer vehicles that suit the varying needs of consumers in the UAE through the wide range of Peugeot fleet we carry. The company’s success throughout 2019 and our ability to provide customised solutions to local partners is testament to our commitment to the Emirates and its people.” 


About Peugeot

Stimulating, rewarding driving, sleek design, and uncompromising quality form the brand’s pledge to its customers and help produce the emotion provided by each PEUGEOT vehicle. Operating in around 160 countries with more than 10,000 points of sale, the brand sold more than 1,740 000 vehicles in 2018. PEUGEOT combines exacting standards, allure and emotion with the goal of being the definitive high-end, broad-based brand with global reach.

Peugeot press contacts

Lana Al Ghafir
Senior Account Executive
+971 4 551 5472                        

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