2007's New WAVEDOM boasts premium features, design and usability

Jeddah, 27 July 2007 - LG Digital Appliance Company, a technology leader and pioneer in home appliance convergence, announced the launch of its new microwave oven, New WAVEDOM. In addition to the many top-of-the-line functions consumers have come to expect from LG, the new microwave boasts enhanced aesthetic features, including a choice of front panels to suit any kitchen environment.

Just as LG's multi-purpose microwave ovens with built-in toaster ovens or coffee makers previously attracted customers looking to free up kitchen counter space, this year's new microwave oven will appeal to customers who seek more style in their home appliances. Having a full-glass front panel highlights the premium look of the new model. A unique slim metal handle also adds a stylish accent.

"Traditionally, home appliance companies have put far less effort into microwave oven designs compared to other product categories such as refrigerators," said Mr. Simon Lee, General Manager of LG Electronics in Saudi Arabia. "However, an increasing number of customers are becoming more style-sensitive in choosing their home appliances, and do not want to have an ugly or bulky microwave oven that does not blend with other home appliances. This stylish New WAVEDOM will be a perfect fit for customers who value style in their daily lives, as well as in their homes."

The New microwave oven was designed to match any kitchen interior. Customers can choose black, white, silver or stainless steel surface panels to help LG's New WAVEDOM better integrate with home or kitchen décor.

A more space-efficient design is another virtue of the New WAVEDOM. A round interior provides approximately 30 percent more usable cooking space over conventional microwave ovens and their rectangular cooking areas. By eliminating corners, LG also eliminated difficult-to-reach areas for food to splatter inside the microwave as well, making cleaning easier. This not only saves time, but also creates a more sanitary cooking space.  Mr. Shon Kim, Senior Product Manager for the Digital Appliances Division in Saudi Arabia said, "Once again we are proud to offer consumers a product that is both practical and stylish.  There is a growing demand for these types of appliances and LG is more than happy to continuously please loyal and first-time consumers."

A convenient dial controller and tilted buttons enable first-time users to easily operate the New WAVEDOM right out of the box. The oven also comes with an animated manual on its widescreen display, and even features special button indicators for the visually impaired.

LG's New WAVEDOM won the Good Design Award for design excellence in 2007. It has been available in the European and CIS markets since January 2007.

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 06657.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 120 operations including 81 subsidiaries around the world. Comprising four business units Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.6 billion LG Electronics is the world's largest producer of CDMA handsets, air conditioners, optical storage products, DVD players and home theater systems. For more information, please visit www.lge.com

About LG Electronics Digital Appliance Company
LG Electronics Digital Appliance Company (DAC) is a technology leader and pioneer in home appliance convergence. LG DAC provides a total package of digital products for the home, including air conditioners, refrigerators, washing machines, cooking appliances and vacuum cleaners. LG is driving innovation in home appliance technology through products such as the world's first interactive refrigerator and the steam washing machine.  LG DAC is building New growth opportunities in built-in kitchen appliances, commercial air conditioners and networked home appliances.

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© Press Release 2007