October 7th 2008 - Sony Gulf unveils two new T-Series Cyber-shot™ cameras that are packed with amazing features to help you take great pictures. Slim, colourful and easy to carry, they're the perfect partner for any occasion, from fun-filled nights out to holidays, parties and family moments.
Cyber-shot™ T77: World's slimmest camera with 4x optical zoom
The breathtaking Cyber-shot™ T77 proves that less really is more when it comes to beautiful pictures. Just 15mm thin (13.9mm at thinnest point), the stunningly styled T77 won't spoil the lines of a jacket or shirt pocket. It's available in a range of five amazing colours including black, silver, pink, green and brown.
Sleek, chic looks are accentuated further by the big, beautiful 3-inch touchscreen LCD. All functions are controlled with a touch of the screen, cutting down on controls while giving you a widescreen view of your pictures.
Inside its super-svelte lines, the Cyber-shot™ T77 is crammed with smart Sony technology to help you shoot, share and enjoy better-looking pictures. There's a crisp, clear Carl Zeiss Vario-Tessar lens to ensure peerless image quality. Additionally, the T77 is the thinnest Cyber-shot™ ever to feature a powerful 4x optical zoom range for detail-packed close-ups.
Face Detection in the Cyber-shot T77 has been improved for even better results, allowing you to prioritise children or adults for natural portraits with spot-on skin tones, exposure and focus. This model also features Sony's proprietary 'Smile Shutter' function which automatically fires the shutter when someone smiles.
Brand new 'Anti-blink' technology cuts the risk of closed eyes spoiling portraits of friends and family. Portrait Mode shoots two images in quick succession, automatically throwing away pictures where the subject's eyes are closed.
Intelligent Scene Recognition has been further refined. Now it will automatically adjust settings for great results over an even wider range of common shooting situations like portraits, landscapes and close-up macro pictures.
Complementing the powerful BIONZ processor, High Sensitivity (maximum ISO 3200) and Clear RAW Noise Reduction help to ensure beautifully natural results indoors or at dusk without the help of flash. There's also a Dynamic Range Optimiser (DRO) that ensures a better balance between bright highlights and deep shadows. After shooting, bring all your memories back to life as a slideshow with music soundtrack. If you want an even bigger picture, just connect the T77 to your HD television for spectacular results in your living room.
Cyber-shot™ T700: the photo album in your pocket
Now it's easy to take your precious photo collection everywhere you go. Just 16.4mm slim (15.2mm at thinnest point), the amazing new Cyber-shot™ T700 can store up to an incredible 40,000 images in its huge 4GB internal memory.
Like the Cyber-shot™ T77, the T700 is available in five colour options. Choose from black, silver, gold, pink or red to suit your individual style.
You won't find any buttons on the camera's back - just a 3.5-inch widescreen LCD. Displaying your pictures with photorealistic quality, the super-size touchscreen makes it a breeze to browse through your image collection and adjust camera settings.
The T700 is smarter than your average photo album. All your pictures are stored in handy folders, so it's easy to manage your memories and track down that special shot in moments. If you're on holiday or taking a business trip, the camera will recognise when shots were taken, indexing them automatically for easy reference. Album mode organises your pictures into folders containing babies, children or adults - or even smiling faces.
PC sync allows easy synchronising between the Cyber-shot and a PC. With a single click, Easy Exporter in Picture Motion Browser transfers full-sized images to the computer for storage and transfers smaller, resized copies of the images back to the Cyber-shot to allow mobile viewing enjoyment of thousands of photos. The original full-sized data remains stored on the PC.
Like the T77, the Cyber-shot™ T700 features enhanced Smile Shutter, improved Face Detection, anti-blink technology and refined Intelligent Scene Recognition.
Photo Album in your pocket: The DSC-T700
- Slim, beautiful design with choice of five fashion colours
- 10.1 effective mega pixels
- 4GB internal memory, stores up to 40,000 photos
- Powerful album functions to store, organise and share your photos
- Smile Shutter automatically captures smiling faces
- Beautiful portraits with Face Detection and Anti-blink technology
- Enjoy your images on the Extra-large 3.5" touchscreen LCD
- Easy web upload for sharing images on social networking sites
- High Definition playback when connected to HD television
Slim and Stylish: The DSC-T77
- Super-slim, beautiful design with choice of five fashion colours
- 10.1 effective mega pixels
- Smile Shutter automatically captures smiling faces
- Beautiful portraits with Face Detection and Anti-blink technology
- Carl Zeiss 4x optical zoom lens
- Optical SteadyShot for crisper, clearer photos
- Stunning 3" touchscreen LCD
- Intelligent Scene Recognition with new Portrait mode
- High Definition playback when connected to HD television
-Ends-
About Sony Gulf FZE
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Iran, Saudi Arabia, Pakistan and Kenya along with more than 250 service centres reinforces Sony's presence in key markets in the region.
For media inquiries, please contact:
Neil D'Sylva
Sony Gulf FZE
Tel: 971 4 881 54 88
Fax: 971 4 881 78 08
Email: Neil.Dsylva@ap.sony.com
Saffana Michael/Rukshana D'Mello
Weber Shandwick MENA
T: +971 4 321 00 77
F: +971 4 321 17 11
Email: rukshana.dmello@ws-mena.com
© Press Release 2008
