Dubai, UAE, January 27, 2011 - PlayStation Division, Sony Gulf FZE today unveiled "PlayStationSuite" (PS Suite), delivering the PlayStation experience to Android based portable devices. Through this entirely new initiative, users will be able to enjoy PlayStation content on an open operating system for the first time in PlayStation history.
In the dramatically evolving and diversifying mobile market, the number of users who enjoy games casually on a variety of devices including mobile phones, smart-phones and tablet PCs, has been increasing significantly. By offering "PlayStation quality" content to this rapidly growing market, Sony Gulf FZE will not only deliver the PlayStation experience to a wider base of users around the globe, but will also be able to offer game developers and publishers the potential to further expand their business opportunities to these devices.
In providing the PlayStation experience on Android based portable devices, Sony Gulf FZE will commence a "PlayStationCertified" license program for hardware manufacturers. Through this program, Sony Gulf FZE will offer necessary support, including development support as well as logo licensing, to ensure the delivery of PlayStation quality experience across various devices.
On the software front, Sony Gulf FZE plans to provide PS Suite content within this calendar year, starting with original PlayStation games (PS one classics) that will allow users to enjoy "PlayStation quality" gameplay on their Android based portable devices. Sony Gulf FZE also plans to open PlayStationStore where users will be able to download content in an easy to use environment, directly via the Android based portable devices. Moreover, Sony Gulf FZE will provide a new game development environment in an effort to ensure new and compelling content is delivered on PS Suite, which will also offer opportunities for a wider base of developers and publishers to further expand their business on various portable devices.
Newly developed content for PS Suite can also be enjoyed on the next generation portable entertainment system (codename: NGP), which Sony Gulf FZE announced today. Users who have never experienced PlayStation content can get a taste of the PlayStation experience through PS Suite and from there; they can enjoy the ultimate portable entertainment experience that is only possible on NGP.
Sony Gulf FZE will vigorously enhance the entertainment world delivering the PlayStation experience to a wider base of users.
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About PlayStation Division, Sony Gulf FZE
PlayStation Division, Sony Gulf FZE based in Dubai, United Arab Emirates, is responsible for the distribution, marketing and sales of PlayStation3, PlayStation2, PSP (PlayStationPortable) and PlayStationNetwork software and hardware across the Middle East & Africa
About Sony Gulf FZE
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Kenya, Saudi Arabia, Iran and Pakistan, in addition to well over 250 accredited third party service centres reinforces Sony's presence in key markets in the region.
Press Release 2011
