Today, Sony Ericsson unveiled the K700i camera phone, featuring the latest in imaging, multimedia, and entertainment functions as well as a rich offering of advanced messaging and connectivity technologies. This includes playing video clips, capturing images and video with the built-in camera, and listening to the built-in FM radio. Form follows function in this attractively designed phone which features dual fronts; one for the phone features and the other for a true camera look-and-feel, moving closer to a design-language inspired by Sony's digital cameras.
With the integrated VGA camera, consumers can take still pictures as well as video clips and either store them in the phone memory or send them as a picture message or an e-mail. Owing to Sony Ericsson's much appreciated QuickShare feature, it is very simple to use the imaging features of the K700i. By one press of its dedicated camera-button, the still or video camera is immediately started. All in all, it only takes a few clicks to capture images and to send them. This ease-of-use is proven to stimulate consumers' usage of the imaging features which in turn also has a positive impact on operators' revenue generation. The camera features a 4x digital zoom and, since many consumers use their camera phones in dark environments such as nightclubs or cafs, the K700i also features Photo Light to improve the quality of these images.
This triple-band GSM/GPRS phone has 65 k TFT color display, facilitating high-quality multimedia and entertainment and the inbuilt speaker supports polyphonic sound for radiant ring signals and game sound effects. To accommodate the multimedia functions of the K700i, there is a 41MB built-in memory for storage of content such as pictures, music, ring tones, themes, games and video clips, allowing storage of up to 1,500 images, making the K700i an ideal personal photo album.
Husni Al Assi, General Manager of Sony Ericsson Middle East and Africa, said, "The intuitive user interface provides easy access to all features, including download services such as ring tones, images, video and games. A powerful application solution for Java 3D with cutting edge graphics, multi-player games, is featured on the K700i, integrating well into the Sony Ericsson games offering. The K700i can take advantage of the downloadable games available on Sony Ericsson Fun & Downloads website and also comes with preloaded 3D games."
With its FM radio, up to 20 favorite radio stations can be stored in the K700i with the preset function. The radio, or even MP3 files, can be listened to through a portable hands-free or through the phone's speaker.
With Bluetooth, the K700i works well with Sony Ericsson's broad range of Bluetooth accessories, such as portable hands-free set, music players and the Bluetooth Car. The K700i is available in the market starting today.
Technical data:
GSM 900/1800/1900, GPRS 4+2
Connectivity: Bluetooth, Infrared, cable
Camera: VGA
Dimensions: 99x44x13-18mm
Display: 65k colour, 176 x 220 pixel TFT
Weight: 90 g
Application support: Java, Mascot Capsule 3D graphics platform
Talktime: up to 7 hours
Standby: up to 15 days (360 hours)
-Ends-
Sony Ericsson Mobile Communications AB serves the global communications market with innovative and feature-rich mobile phones, accessories, PC-cards and M2M solutions. Established as a joint venture by Ericsson and Sony in 2001, with headquarters in London, the company employs more than 4,000 people worldwide, including R&D sites in Europe, Japan, China and America.
For more information, please visit www.SonyEricsson.com.
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Any product features, specifications or statements in this document that are not historical facts are forward-looking and involve risks and uncertainties. Actual product features, specifications or forward-looking statements are subject to change.
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