Dubai July 15th, 2007 - Samsung Gulf Electronics, (SGE), a global leader in consumer electronics, today announced the launch of the Samsung U3 MP3 player, the latest in Samsung's diverse and fashionable MP3 player portfolio.

As one of the fastest growing global brands, Samsung invests considerable time and resources to provide consumers with state-of-the art technology at highly competitive prices. Narendra Menon, Sales and Marketing Manager, Digital Media Business, SGE, commented, "With all the consumer benefits in the U3 MP3 Player, we are certain that it is going to be a big hit with all music lovers.  Our aim is to continuously improve our product offering by launching the very latest in affordable digital technology."

The Samsung U3 is a super-compact device, driven by flash memory and equipped with a Slim USB connection that works straight from the box. Weighing only 22.8g, the U3 is available in five fashionable colours ranging from the more sophisticated white and black versions to the bolder green, pink and blue with the colour-matched EP360 earphones and reel.

Models range from 1GB to 4GB (from 250 to 1000 songs), enabling you to store a complete music library, and play each song at its optimal quality. Just choose from 12 preset equalizer settings to suit your tunes or customize your own settings for a personalized music experience.

The U3 also employs a sound engine exclusive to Samsung which enhances sound quality. "The U3 utilizes Samsung's proprietary sound technology, Digital Natural Sound engine" explained Menon. "The DNSe guarantees a more accurate and natural sound by optimizing sound quality and compensating for sound deficiencies, thus providing a true-to-life surround sound experience."

With the U3, Samsung has removed the need for cables, cords or docks, or the need to install programs with the built in slim USB connector which you can plug into any PC USB port for charging or to drag and drop music files to your ear's content.

The U3 also features Samsung Media Studio (SMS) which provides added features that will greatly enhance your U3 experience. Working seamlessly with your U3, Automatic Mood Playlist enables you to organize your songs according to mood. This allows you to access a music playlist based on your current state. One click organizes your entire music library, and updates your U3. Now you don't have to spend time creating individual playlists the Automatic Mood Playlist does it for you.

Packed with an array of features, the U3 is an MP3 Player, Voice Recorder, and flash drive with up to 15 hours of playtime on a single charge. The U3 is available in all major electronics outlets and is retailed at $199 for 1GB, $299 for 2GB and $399 for 4GB.

-Ends-

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in, telecommunication, digital media, digital convergence, and semiconductor technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.

For further information please contact
Nawel Benoumeur
Rama Alsayegh
Memac Ogilvy PR
Tel: (971) 4 3320002
Direct line: (971) 4 3050307
Email: nawel.benoumeur@ogilvy.com, 
Email: rama.alsayegh@ogilvy.com
Website: www.samsungplay.com

© Press Release 2007