International exhibition grows by 30 percent as the industry grows by 13 percent
20th February , Dubai. All poised for a record growth of 30 percent, Sign & Graphics Middle East 2007 is riding the tide to success as the demand for advertising grows at an unprecedented speed. The signage and graphic industry in the UAE is in for a roll as the AED 3.31 billion advertising spend further expands to accommodate the burgeoning demands arising from an accelerated economic and business development of the country.
Addressing a press conference to announce the show from 27 Feb - 1 March, 2007, Halls 2,3 & 4, Dubai World Trade Centre, Mr. Abdul Rehman Falaknaz, President International Expo Consults said, " Sign & Graphics Middle East 2007 represents a benchmark for International Expo Consults as organizers of quality trade shows, as we have attracted the biggest ever participation from leading industry vendors from across 35 countries. Virtually, we have attracted the world as every country worth mentioning viz the related industry is participating in the event.
The participation of industry innovators and leaders like Canon, Vutek USA, , Hewlett Packard, Flex Europa, Masonlite, Superwide Digital, Sign Trade, ,Epson, Sony goes to prove the business relevance of the show and also the fact that it has emerged as an effective platform for successfully introducing new products to a wider cross section of end users."
The UAE advertising industry is growing enormously as a result of the boom in sectors like real estate, retail, hospitality and overall high growth of the economy. As the presence of international and local brands across various industries increases, the demand for branding will grow exponentially. Not surprisingly, the industry is growing in all possible directions, both in terms of what it has to offer to the local and the regional markets and also in terms of its own demands as far as attracting expertise and latest technology is concerned.
"Sign and Graphics 2007 is the most important link between advertising companies and new technology in media and print industry. The show is largely responsible for improving the quality of Signage in Dubai and the region at large. Since the exhibition brings together the regional industry, it is an important medium of raising awareness about new products, technologies and techniques being employed at a global level. This aspect is very important in wake of the fact that Dubai is attracting a lot of international advertising professionals and increasingly adopting global trends", commented Mr. Mohammed Al Noori , Head of Advertisement Section at Dubai Municipality.
The 2007 edition of the show is expected to bring more than 12,000 industry professionals from across the globe, to share products, designs and ideas. In addition to serving as a meeting point for leading international manufacturers, suppliers and the regional buyers, Sign & Graphics 2007 will attract industry analysts, key decision makers and consultants interested in assessing the diversification in markets, products and technologies.
The show brings together the largest debut of innovative technologies in large format digital printing solutions, cutting /engraving and moulding equipment, sign components, multi faceted advertising display components , thermal and dye sublimation equipment, laser cutting and display equipment, sign equipment and supplies, Led Signs , lighting and accessories etc
Commenting on the growth of signage industry, Mr Noori said, "The UAE tops the GCC in terms of advertising spend , showing an increase of 22 percent in during 2006. The outdoor advertising in the UAE in 2006, registered a 13 percent growth over the previous year, attracting $47million in comparison to $29 million.
Across the GCC, Levant and Egypt, advertising spend went up by 24 percent in 2006 to $6.7 billion from $5.4 million in 2005. For the year 2007, the outdoor advertising spend is expected to increase by at least 8 percent. The number of companies seeking a share of outdoor space has increased substantially. The industry is in for a boon particularly the large format outdoor signage. The mega projects in Dubai have fuelled a tremendous demand in large signage category. The biggest and the largest trend is catching up with outdoors, Dubai is on its way to create the biggest outdoor signs in the world. The presence of more than 270 companies in Sign & Graphics 2007 establishes the fact that Dubai has emerged as the Middle East hub of advertising and the emirate has become a catalyst for growth of the industry across the region."
Outdoor advertising in Dubai is becoming increasingly versatile as well as aggressive in terms of visibility and message delivery. Big local developers like Nakeel, Emar, Tatweer, are driving the growth along with international players investing in the region.
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Editor's Note & Media Contacts
International Expo-Consults L.L.C. is an internationally recognised and professionally headed trade show management company with an impressive track record of over a decade in the Asia -Pacific region.
IEC is the specialist exhibition arm of the Dubai based Falak Holding - leading Middle East corporate group with international aspirations. Worth over US $5 billion, Falak Holding is a major stakeholder and investor in the gargantuan Sports City - the most ambitious sports project till date in the entire world. Converging diverse business interests across a spectrum of industries, Falak Holding has been instrumental in infusing new business synergies in the entire Middle East region, particularly, Dubai.
IEC excels at creating high profile, highly focused business exhibitions and expositions, which serve as highly effective business interfaces for buyers and suppliers from around the world. With a highly impressive track record in exhibition management, spanning well over a decade, IEC has emerged as a specialist in trade show management in the entire Middle East and the North Africa.
IEC's growing tradeshow portfolio serves a diverse range of industries spanning the Amusement, Automotive Aftermarket, Chemicals & Petrochemicals, Leisure, Sports, Signage & Graphic Imaging, and Franchising. Many of these trade shows have evolved into powerful brands that consistently attract the biggest and the best names in their respective industry.
For Further Information Contact
Shazia T. Kamili
Ikon Advertising & Marketing - FZ LLC
Dubai Media City
Mobile: 7264392
Tel( 0):00971 04 3913351
Email:shazia@ikonme.com
© Press Release 2007
