His Highness Sheikh Maktoum bin Mohammed Bin Rashid Al Maktoum, Deputy Ruler of Dubai and the Chairman of Dubai Media Incorporated presented the "Sheikh Mohammed Bin Rashid Al Maktoum Patrons of the Arts" award to Bank Sarasin-Alpen (ME) Limited, a subsidiary of Bank Sarasin & Co. Ltd, a leading Swiss private bank and its investment banking associate Alpen Capital (ME) Limited on 18 March, 2010 at an awards ceremony held at the Dubai World Trade Convention and Exhibition centre.
Bank Sarasin-Alpen and Alpen Capital have a strong culture of supporting the Arts and Music. They have contributed to the creative scene in Dubai by hosting the Global Fusion concert annually. This flagship event of Bank Sarasin-Alpen and Alpen Capital features world-renowned artists from various genres integrated into a single musical experience. Global Fusion was introduced to mark the launch of both companies in Dubai in 2005 and provides a unique platform to showcase and integrate the best of both traditional and contemporary music from different musical heritages. Till date, of the 11 fusion concerts that have been organized in the region six have been held in Dubai, three in Muscat and two in Doha.
Global Fusion - A musical tradition
Over the years, Global Fusion has evolved and it now provides a platform to promote talented local musicians in the Middle East by giving them an opportunity to play with world renowned musicians. The Global Fusion in Qatar in November 2009 featured the Qatari Oudh player Abdul Aziz Jassim Al Hidose, the Dubai event in January 2010 featured Adel Al Khumais, the UAE National Oudh player and the Muscat event in March 2010 introduced the Omani violinist, Hilal Al Balushi.
In addition, Bank Sarasin-Alpen and Alpen Capital have also instituted an annual award which is presented to honour artistes who have contributed to Global Fusion over the years. Previous award winners include Dr. L Subramanian, Charbel Rouhana,George Brooks and Vikku Vinayakram.
Rohit Walia, Executive Vice Chairman & CEO, Bank Sarasin Alpen and Alpen Capital Group
"We are honoured to have received the "Patrons of the Arts" Award for Global Fusion from His Highness Sheikh Mohammed bin Rashid Al Maktoum. We have won many business awards but this award holds a very special place for us as it recognizes our sustainable commitment to the Arts. Sustainability and a responsible approach to the world we associate ourselves with are a central part of Sarasin's Corporate Identity. Our committement to the arts as well as numerous philanthropic endeavours are at the heart of this approach."
The Patrons of the Arts Award was instituted in March 2009 under the Patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President & Prime Minister and Ruler of Dubai to honour and recognize individuals, businesses, organizations and government entities that have demonstrated financial and in kind contributions towards the arts in Dubai through sustained support and promotion of artistic activity. Contributions were recognized in the disciplines of Visual Arts, Film, Literature and Performing Arts during 2007 to 2009. The awards honoured patrons in the following categories: 'Distinguished Patrons of the Arts,' 'Patrons of the Arts,' 'Supporters of the Arts,' and 'Friends of the Arts' based on their contribution.
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About Sarasin - Sustainable Swiss Private Banking since 1841 - www.sarasin.com
The Sarasin Group has its roots as a leading Swiss private bank. As an international financial service provider committed to sustainability, the Group is now represented in more than 20 locations in Europe, the Middle East, and Asia. By end of December 2009 it managed total client assets of CHF 93.7 billion and employed around 1,500 staff. Its majority shareholder is the AAA-rated Dutch Rabobank.
About Bank Sarasin-Alpen (ME) Ltd - www.sarasin-alpen.com
Bank Sarasin-Alpen is incorporated as Bank Sarasin-Alpen (ME) Limited in Dubai, as Bank Sarasin-Alpen Qatar, LLC, in Qatar and as Sarasin-Alpen LLC, in Oman. These subsidiaries of Bank Sarasin, Basel, Switzerland provide the complete range of Bank Sarasin's private banking services. In addition to UAE, Qatar and Oman, the bank caters to the requirements of private and institutional clients in the Middle East and South Asia.
About Alpen Capital (ME) Ltd - www.alpencapital.com
Alpen Capital (ME) Limited is incorporated as a limited liability company in the Dubai International Financial Centre, Dubai, United Arab Emirates and is licensed by the Dubai Financial Services Authority. With local know-how and regional expertise, Alpen Capital offers a full range of corporate advisory services including Debt Advisory, Equity Advisory, Mergers & Acquisitions Advisory and Credit Ratings Advisory. Apart from the UAE, it has offices in Qatar, Oman and India.
About Raee Public Relations: Raee Public Relations is a boutique consultancy that offers tailored communication solutions that deliver results. Our research based approach ensures we are relevant to your business dynamic, while our regional systems ensure we are alert and coherent. Drawn from an international cross-section of journalism, PR and creative professionals, our team is fuelled by passion and guided by fact.
For more information please contact:
Sameena Ahmad
Corporate Affairs
T: +971 (0)4 363 43 00
e-mail: sameena.ahmad@sarasin-alpen.comFor more information
Sana LababidiMedia
Relations Manager
Tel: 04 3415558
Fax: 04 3415559
Email: Sana@raeepr.com
© Press Release 2010


















