New category at Zee Cine Awards 2008 recognises his outstanding personality and lifestyle achievements

DUBAI/ LONDON, April 30, 2008: Celebrated Bollywood star Shah Rukh Khan, popularly known as 'King Khan', won the prestigious Dubai Lifestyle City Lifestyle Award 2008 at the Zee Cine Awards ceremony held at Excel Docklands Arena in London last week.

The award was presented to Shah Rukh Khan by Arif B. Rahman, Managing Director, Dubai Lifestyle City at a glittering event watched by thousands of Bollywood fans.

Constituted by Dubai Lifestyle City, an AED2.4 billion luxury lifestyle project at Dubailand in Dubai, United Arab Emirates, the award honours and recognises an Indian screen star for his/her overall contribution to promote and inspire haute living and the actor's outstanding, creative, innovative and visionary leadership in the industry.

Presenting the award to Shah Rukh, Arif Rahman said, "Shah Rukh Khan is well known for his versatile talent, style and charisma. A heartthrob of millions of fans, he is an epitome of lifestyle and a role model for upcoming stars in the industry. As of today, he is one of the most popular Bollywood stars, internationally recognised for outstanding performances in many successful movies."

Arif Rahman added, "The award juries carefully assessed the career graph of a number of nominees as to how his/her contribution has been unique, involving breaking of old barriers and setting new standards before selecting Shah Rukh as the winner. Dubai Lifestyle City is proud to honour this 'King of Silver Screen' with this Lifestyle Award."

"The introduction of this award and sponsorship fits Dubai Lifestyle City's aspirations of bringing the exclusive offerings of the community to the 'haute' segment in London," said Rahman.

On receiving the Lifestyle award, a surprised Shah Rukh Khan said, "This award was a surprise to me. I am not aware why this is given to me, but I feel like a kid when it comes to awards as I accept it happily. I have heard of Dubai Lifestyle City and the good work that they are doing. It is an honour to receive this award"

Dubai Lifestyle City is an integral part of Dubailand, the world's most ambitious tourism and leisure and entertainment project in Dubai. The project offers an exclusive lifestyle option to regional and international investors through 68 Tuscan-themed villas and 120 villettes (apartments), two hotels - one 5-Star and another 4-Star - destination spas, sports academies, fashion, art, theatre and shopping facilities, an arboretum and other amenities, all digitally connected to each other.

Shah Rukh Khan started his career appearing in television serials in the late 1980s. He made his film debut with the movie Deewana in 1992. Since then, he has been part of numerous commercial successes, having delivered a variety of critically acclaimed performances. During his outstanding career in the Indian film industry, he has won seven Filmfare Best Actor Awards and has had significant box office success.

For more information on the project please visit www.dubailifestylecity.ae

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Notes to the Editor:
Dubai Lifestyle City (DLC) is a comprehensive lifestyle project conceptualized and executed by ETA Star Ascon Group. The project seeks to promote a unique concept of 'haute living' that encompasses nearly everything in terms of luxuries, digital facilities, sports training and recreational opportunities, word-class hotels, fashion, art, theatre destination spa and shopping.

With a view to ensure the exclusivity of the project and to make it truly world-class, Dubai Lifestyle City has entered into partnerships with some of the most respected brands in a variety of fields, including JW Marriott, IMG Academies, Microsoft, and CISCO.  

DLC will have 68 Tuscan-themed villas and 120 villettes (apartments), all conceived by Tony Ashai the celebrated Beverley Hills designer. He has designed the project in the famed Tuscany style of architecture in a way that replicates every single detail of the Italian architecture. The project covers a land area of over four million square feet and aims at the creation of a self-sufficient lifestyle community.

For further information please contact:
Rohini Rego/ Charlene Rodrigues
Weber Shandwick- MENA
Dubai UAE
Tel: 00 9714-3210077
Email: rohini.rego@ws-mena.com / charlene.rodrigues@ws-mena.com

© Press Release 2008