Dubai: UAE mobile phone owners can now enjoy complete protection for their devices with a new mobile insurance plan from Liv., the lifestyle digital bank by Emirates NBD.

A first in the UAE, Liv.’s Mobile Insurance, offered in partnership with leading insurer, RSA Insurance, offers an entirely paper-free process from purchase of policy to claims, all via the Liv. App. The new plan is the first in a series of innovative insurance products that Liv. will make available on its platform under the Liv. Sure brand in the coming months.

“Millennials can’t live without their phones and we have created a unique offering that provides customers with solutions relevant to their lifestyle,” said Jayash Patel, Head of Liv. “It is quite common for mobile devices to sustain damage during usage: three in four people have broken a phone screen at some point in their lives, while one in four* tend to drop their phones in liquid. Liv.’s Mobile Insurance offers owners complete peace of mind against such events in an easy, quick and convenient way.”

Liv. Mobile Insurance offers owners instant cover from the time of policy purchase, an easy and fully digital claims process as well as rewards in case there are no claims made, all at a fraction of the cost of a new smartphone. The plan covers devices up to two years old and can be bought and renewed from the Liv. App. Customers are protected against all common mobile phone accidents including drops, breakages, cracked screens, liquid damage, fire damage, out-of-warranty breakdowns as well as theft. In case of no claims, Liv. offers customers 20% cashback on the premium paid at the end of the policy term, towards renewal of their policy.

Commenting on the announcement, David Harris, Director - Distribution at RSA Insurance, said: “We are proud to partner with the UAE’s first digital bank, Liv., to create the country’s first digital insurance for mobile phones. This innovative offering is unique to the UAE and leverages RSA’s position as a market- leading insurer. Technological innovation helps insurers serve their customers effectively and in a way that is relevant to their needs. With Liv.’s lifestyle-led banking proposition, we are able to deliver a much-needed service to smartphone owners.”

Liv. is today the fastest growing bank in the UAE and was recently adjudged the Most Innovative Digital Bank in the UAE by Global Finance World’s Best Consumer Digital Banks in the ME Awards 2018. It was also recognised as the Best Digital Bank in the Middle East by The Asian Banker International Excellence in Retail Financial Services program in 2018.

* Data Source:  AT&T USA, Statistics


About Liv.:

Liv. is the UAE’s first digital-only bank with a special focus on millennial customers, operated and managed by Emirates NBD Group. Established in line with UAE Vision 2021’s strategic objectives of creating a smart innovation-driven economy, Liv. offers a first-of-its-kind banking-meets-lifestyle experience, on a smartphone. Its unique features include instant account opening with #nopaperwork and real time access to insightful financial data and transaction history to empower customers to better manage their finances. Liv.’s proposition is supported by a group of partner brands, enabling it to offer customers a range of personalized lifestyle promotions and offers.

About Emirates NBD

Emirates NBD is a leading banking Group in the region. As at 31st December 2018, total assets were AED 500.3 Billion, (equivalent to approx. USD 136 Billion). The Group has a significant retail banking franchise in the UAE and is a key participant in the global digital banking industry, with over 90 per cent of all financial transactions and requests conducted outside of its branches. The bank was declared the Most Innovative Financial Services Organization of the Year at the 2017 BAI Global Innovation Awards.

The bank currently has 230 branches and 1069 ATMs and SDMs in the UAE and overseas and a large social media following, being the only bank in the Middle East ranked among the top 20 in the ‘Power 100 Social Media Rankings’, compiled by The Financial Brand. It is a major player in the UAE corporate and retail banking arena and has strong Islamic Banking, Global Markets & Treasury, Investment Banking, Private Banking, Asset Management and Brokerage operations.

The Group has operations in the UAE, the Kingdom of Saudi Arabia, Egypt, India, Singapore, the United Kingdom and representative offices in China and Indonesia.

The Group is an active participant and supporter of the UAE’s main development and community initiatives, in close alignment with the UAE government’s strategies, including financial literacy and advocacy for inclusion of People with Disabilities under its #TogetherLimitless platform. Emirates NBD Group is an Official Premier Partner of Expo 2020 Dubai. For more information, please visit:

About RSA

With more than 300- year heritage, RSA is one of the world’s leading multinational quoted insurance groups. RSA has major operations in the UK, Scandinavia, Canada, Ireland and the Middle East and has the capability to write business in over 100 countries. Focusing on general insurance, RSA has over 13,000 employees and, in 2017, its net written premiums were £6.7 billion.

RSA has major operations in the Middle East as part of its UK & International business. The commercial product portfolio spans a range of insurance solutions for small and mid-market sectors to large and complex risks. The company’s personal insurance range is equally comprehensive with products including motor, home, travel, golf, yacht, personal accident and medical.

For further information on Emirates NBD, please contact:
Ibrahim Sowaidan 
Senior Vice President
Head - Group Corporate Affairs 
Emirates NBD 
Telephone: +971 4 609 4113 / +971 50 6538937 

Tricia Kaul | Jerusha Sequeira 
asda’a bcw; Dubai, UAE
Tel: 971-4-4507600;
Fax: 971-4-4358040 
Email: |

© Press Release 2019

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