Dubai: AXOR, the design brand for luxurious bathrooms and kitchens within the Hansgrohe Group, has received its second design award of the year in Frankfurt. After the ICONIC AWARD 2019 ‘Best of Best’ distinction in January, the German Design Award in Gold for the AXOR ShowerPipe 800 now follows.
Olivier Sogno, Vice President Brand Management, and Matthias Oesterle, Design Business Manager, Phoenix Design, accepted the coveted award. The international expert jury reviewed 5.400 products and projects with the goal of identifying, presenting and rewarding unique design trends. Developed in collaboration with Phoenix Design, the shower system is rightly one of only 50 Gold-distinguished products by the jury.
“When a manufacturer of premium fittings launches a new product, expectations tend to be high. And indeed, what AXOR has achieved with its ShowerPipe 800 more than exceeds all expectations, from the standpoint of both form and function. The AXOR ShowerPipe 800 water guiding system stands out from the competition already at first glance, thanks to its delicate design, which is reduced to the essentials, and its elemental design language – which does not visually dominate the bathroom decor, but instead merely rounds it out with elegant understatement. Likewise impressive is the simple, intuitive manner in which the system is operated. An outstanding product from every standpoint – one that is not only a joy to behold for even the most inured viewer (also thanks to its innovative PowderRain spray), but that also makes showering an even more sensual experience,” states the jury.
“The AXOR ShowerPipe 800 is the result of a successful interplay between the highest competency in water and product design, as well as decades of experience in the manufacturing of high-quality showers and shower systems,” said Olivier Sogno, Vice President Brand Management, Hansgrohe SE. “With the German Design Award 2019 in Gold, the jury confirms our innovative spirit and recognizes our design process.”
AXOR ShowerPipe 800:
The AXOR ShowerPipe 800 captivates through its consistent purist design language. Its imposing circular design captures the bathroom space majestically. The finely milled and turned edges of the high-quality metal plate are its defining stylistic features, reflecting superb craftsmanship. In combination with a thermostat, glass shelf and hand shower, the overhead shower turns into the AXOR ShowerPipe 800 shower system. An extravagant system of water channels in a purist pipe design culminates in a revolutionary new spray type: the gentle PowderRain envelops the skin like a silky rain shower and completes the luxurious shower experience. With AXOR FinishPlus special surfaces, added radiance is guaranteed.
About the German Design Awards
The German Design Awards are the international premier prize awarded by the German Design Council. Its goal: to discover, present, and honor unique trends in design. Every year, high-caliber entries in the fields of product and communication design are honored, each of which blazes new trails in the international design landscape. The German Design Awards, launched in 2012, are among the most prestigious design competitions worldwide and have an excellent reputation far beyond specialist circles. To adequately reflect the diversity of our product and communications culture, the German Design Awards are divided into the categories of »Excellent Product Design« and »Excellent Communications Design«, which cover all areas of daily life. ‘Gold Winner’ and ‘Special Mention’ awards are presented in each of the competition categories. The jury selects one Gold award winner in each category. The ‘Gold’ award honors outstanding achievements in international design and is given only to the best of the best. In special cases the jury can decide to select two Gold winners in each category.
Find regional locations for Axor PR by using this shopfinder link.AXOR develops, constructs and produces taps, showerheads and accessories for luxurious bathrooms and kitchens to perfection. At the highest aesthetic and technological levels, avantgarde, one-of-a-kind pieces and collections are created. Some of them are considered classics of bathroom design to this day. Collectively they embody the claim „Form Follows Perfection“: not ending the developmental process until nothing more can be added or removed. Pace-setting design objects have been developed with this recipe for more than 25 years with world-renowned designers, among them Philippe Starck, Antonio Citterio, Jean-Marie Massaud and Patricia Urquiola. AXOR is a brand of the Hansgrohe Group.
The Hansgrohe Group has achieved top rankings within the iF WORLD DESIGN INDEX 2014 – 2018 of the International Forum Design (iF).
The Black Forest-based showers and fixtures specialist is ranked among the Top 3 listed companies within the iF category INDUSTRY: Bath.
Among the 1.365 German companies, the Hansgrohe Group is ranked among the Top 10 within the iF category COUNTRIES: Germany; globally, the Hansgrohe Group is ranked in the Top 25 among 4.000 companies within the iF category: COMPANIES.
At the iF DESIGN AWARDS 2018 nine AXOR and hansgrohe branded products received an iF DESIGN AWARD 2018.
For further information on our design awards, please visit www.hansgrohe.com/design.
For high resolution AXOR images please follow this link Further information:
Hansgrohe Middle East
Blowfish Media (agency)Emma Procter
Email: team@blowfishmediame.com
Phone: +971 55 606 6641
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
