Abu Dhabi, November 23, 2008 - Stroër Concept Outdoor (SCO), on of the biggest providers of out-of-home marketing solutions in the region, delivered the first prototype air-conditioned bus stop shelter to the Department of Transport (DoT) in Abu Dhabi. This prototype marks the first of the 550 air-conditioned bus stop shelters to be delivered by SCO as per its agreement with DoT made earlier this year. These remaining 549 bus shelters are due to enter service in the summer of 2009 in Abu Dhabi.

The new bus stop shelters have been designed to provide the maximum possible convenience to public transit system users. In addition to the air-conditioned environment, the shelter delivers iconic design, comfortable seating arrangements, good ventilation, ample reading light, wheel chair access and a revolutionary approach towards the utilization of solar power. The prototype delivered also displayed state-of-the-art technology featuring round-the-clock information monitors to update passengers on relevant and important information, such as public buses' schedules, maps and switch routes, estimated journey time and cost through a rather user-friendly system. The new bus stop shelters also plan to utilize the electronic bus ticketing system when implemented.

"I would like to thank DoT for its consistent support, due to which we have been successful with the timely commissioning of this prototype", said Aldrin Fernandes, Chairman & Group CEO of Concept Group. "The product is the first of its kind in the region and in fact the best bus stop shelter solution in the world. Besides the climatically controlled interior, the unit offers unique communication and navigation features to assist tourists as well as regular travelers. Upon the commissioning of the complete network the capital will boast one of the most advanced public transport networks in the region" 

Commenting on this news, Mr. Saeed Al Hameli, General Manager of Public Bus Office in Abu Dhabi said, "This is a big step forward and an important element of the overall plan to improve this vital sector. At the same time, we will continue to enhance passenger comfort, improve bus reliability and punctuality to ensure good service at a reasonable cost while providing solutions that are environmentally sustainable."   

-Ends-

About Ströer Concept Outdoor
Ströer Concept Outdoor (SCO) is the leading international provider of innovative Out of home advertising solutions. With its aggressive strategy of utilising Dubai's public transport buses as a powerful medium for advertising, it positioned the company as the sole media concessionaries for the Roads & Transport Authority's buses & abras.

The company owns numerous static locations including billboards and building wrap opportunities, in some of the most prime parts of the country. The company's transit media division is the first to introduce MVB - Mobile Video boards and is the only Ooh solutions company to offer interactive LED screens in the UAE. The company's innovative expansion plans include exclusive agreement with Emirates Post, a joint venture agreement with Arab Media Group for the Dubai Metro and Bur Juman Mall parking area.

For further information or inquires, please contact:
Ancy Alexander
Concept PR
Tel: 04 3903906

© Press Release 2008