The exclusive partnership between Sarya Group and Emaar Hospitality Group will make available Dammann Freres, the teas of aristocrats, to guests at Emaar's flagship hospitality brand, the Address Hotels, in the Emirates.
Dubai: The world's truly luxury tea brand, Dammann Freres, will now be made available at the region's renowned luxury hotel chain, the Address Hotels, as part of the new partnership between Sarya Group and Emaar Hospitality Group.
Under the partnership agreement, Dammann Freres will be the exclusive brand of tea available at three locations including The Address Dubai Marina, The Address Dubai Mall, and The Address Downtown. Guests will have a chance to experience Dammann Freres at various locations including guest rooms, hotel lobby and all F&B outlets.
"We're constantly exploring ways to provide the region's elites with a taste of the best that the world has to offer," said Amir Al Chayah, CEO of Sarya Group. "Our partnership with the Emaar Hospitality Group to introduce Dammann Freres in their hospitality experience is a growing testament of the industry's vision to provide a complete luxury experience for its guests."
Individual packs in hotel rooms will include five different blends of Dammann including Breakfast, Earl Grey, Green mint tea, Darjeeling and Tisane du Berger (herbal tea); while the hotel lobby will offer guests the chance to discover the tea drinking culture in its most exotic form - Dammann 500g display tea caddies will be exhibited throughout the hotels and will showcase eight varieties of Cristal tea bags. In addition, all restaurants in the hotel will offer Dammann as part of the menu.
Sarya will work with the Executive Chefs, F&B and the house -keeping department to ensure that the tea is prepared in the most optimum way to bring out the taste and demonstrate Dammann Freres élégance. Sarya will also work with the chefs to individually develop signature house blends to compliment the existing menu and raise the bar of guest satisfaction, creating unique and exotic mixtures that soothe the senses and nurture the luxury mood.
The partnership will not only make available the exclusive product but will also provide training to the hotel's staff from the Dammann Freres' `Master Chefs' from Paris, France who will visit the hotel to thoroughly train the staff on the brand's product offer, philosophy and heritage.
The introduction of Dammann Freres as the exclusive tea in the Address Hotels is a conscious effort by Sarya Group to re-create the history and prestige of tea ceremonies for the region's high profile clientele. Sarya also offers luxury hotels the opportunity to review, taste and create unique tea and sugar F&B concepts in their retail showroom at the Dubai Mall.
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About Dammann Freres
Dammann Freres is considered as the most confidential and prestigious brand of teas. For over a century, Dammann Frères has excelled in the selection of the finest teas, preparation of the finest blends and the invention of the most original recipes of flavored teas.
The history of Dammann Freres dates back to 1692 when Monsieur Dammann was conceded by King Louis the 14th to the exclusive privilege to sell tea in France. In the 1950s, under the leadership of Jean Jumeau-Lafond, Dammann Freres made great strides in expanding its geographical reach and product portfolio.
The company boasts the creation of over three thousand tea recipes, and its catalogue offers a selection of 120 original teas and a choice of 110 flavored teas in various forms such as loose tea, tea in boxes or tea bags. The brand also offers high quality gift caddies and tea-related objects.
Over 140 people work at selecting, importing, blending, flavoring and packaging the precious tea leaves which are sourced from the exotic regions of Sri Lanka, the Indies, China, Korea, Vietnam and Japan, as well as Africa and Brazil. The end result is a product that meets the high expectations of its esteemed patrons.
About Canasuc
Since 1992, Canasuc has been transforming sugar, a perfectly ordinary sweetener, into a visual emotion. Canasuc subtly manipulates the shapes and colors to metamorphose sugar into a statement of hedonistic philosophy whose credo might be: Carpe Diem: savor every momentary pleasure, every ephemeral joy you can give or take.
These simple forms of elegance are the subtle luxuries, the original little extras that make all the difference and that we can all afford
About Sarya Group LLC
The Sarya Group LLC is a French consumer brand specializing in home décor, lifestyle and beauty products. Established in 2001, Sarya has focused on translating the beauty of the world into luxury and specialty products that provide customers with desirable results. The Group also has exclusive distribution rights of internationally-acclaimed brands such Hermes Art de la Table, Saint-Louis, Puiforcat, Dammann Freres and Canasuc in the Middle East and North Africa regions.
Sarya's world recognized brands include Institut Karité Paris ® (IKP), a French beauty brand that provides universal and irreplaceable care to women and men for moisturizing, nourishing, protecting and rejuvenating all skin types and Di Toscana, a fragrance brand that combines art with perfume and tradition with modernity. Sarya also creates porcelains, crystal glassware, silverware, chandeliers, and home textiles.
Sarya clients for interior décor products include the most glamorous names in the hospitality industry such as The Emirates Palace in Abu Dhabi; and The Royal Mansour Marrakech, The Kenzi Tower Casablanca and La Cigale in Qatar.
For Press Contact:
Amal Masood
Sales & Marketing Director
amal@sarya.org
0097155 663 5781
© Press Release 2011
