With the new launch, Samsung re-affirms its leading position in youth market
Dubai, UAE- 13 January 2010- Samsung Electronics Co. Ltd, a leading mobile phone and telecommunication equipment provider, unveiled its latest addition to the Samsung Corby family, the new CorbyPRO. Through ease of use, hip and young design and advanced technology, the new CorbyPRO , delivers fun and superior functionality and supports the highly connected lifestyles of today's younger mobile users.
"The Samsung Corby family places users at the centre of the social media revolution with a wide range of social networks support, such as Facebook, Twitter and MySpace." commented Sandeep Saihgal, general manager of mobile phones at Samsung Gulf Electronics, "The diverse Corby range complements the Samsung's touch screen strategy, "touch for every lifestyle," by targeting the youth market. According to our research, the Middle East region has the youngest population when compared to rest of the world, 63 percent of the region's population is under 29 years old and has the second highest rate of urbanisation."
Saihgal continued: "The Middle East's young people are living in changing cultures, in an evolving region. We are passing through a period of dynamic and dramatic movement in attitudes and aspirations. For many young people in this region, Technology is now a fashion statement - Youth are going through great lengths to learn more about technology. More are becoming familiar with new handsets in the market, unique features such as touch phones. We see strong growth opportunities in this sector and will continue to pioneer new markets with innovative technology."
Equipped with a 2.8-inch QVGA touch screen, The Samsung CorbyPRO is a hybrid slider which takes the cutting edge design of the original Samsung Corby and adds a full, slide out QWERTY keyboard. The slide out QWERTY keyboard provides its owners with a finger-friendly messaging and emailing experience without sacrificing the style of the original Corby. It also combines the features business users demand with a variety of entertainment and multimedia capabilities, all delivered in a stylish design. Features include push email services, conversational SMS and access to Facebook and MySpace.
Similar to Corby, the new CorbyPRO comes with additional back covers (also called 'Fashion Jackets') - a unique pattern design cover and a standard black cover inside the package. These interchangeable back covers ensure that users can quickly adapt their mobiles to reflect their personal style. A wider variety of coloured covers and designs will be made available in the future. This focus on cutting-edge design extends to the user interface through a Cartoon UI (user interface), a highly stylised graphical menu and wallpaper that adapts according to handset functionality.
The handset also supports "one finger zoom" and "smart unlock," Samsung's own unique technologies that are incorporated in most of the company's premium full touch devices. "One finger zoom" enables consumers to zoom in and out with one finger while "Smart unlock" is a feature which enables users to unlock the phone and use the menu by drawing a letter on the screen.
In addition, the Samsung CorbyPRO packs a 3-megapixel camera, Wi-Fi, 3G/HSDPA and quad band connectivity. From an entertainment perspective, the mobile also has a 3.5mm earphone jack and dedicated music keys.
Samsung CorbyPRO is equipped with a 3.5G network support which provides the user with the opportunity to download data at speeds of up to 7.2 Mbps, making web browsing an enjoyable experience.
The Samsung CorbyPRO is available across the region in major electronics outlet and is retailed at AED 1099*.
*Prices may differ per market
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Samsung CorbyPRO (B5310) Specifications
Network | HSDPA 7.2Mbps, 900/2100 EDGE/GPRS, Quad Band (850/900/1800/1900MHz) |
Display | 2.8" TFT 16M QVGA Full touch screen |
Camera | 3 Mega pixel FF, CMOS |
Video | H.263, MPEG4, WMV, WAV, DivX, |
Audio | FM Radio with RDS |
Poly 64, SP-Midi, i-melody, MP3, AAC, AAC+, WMA | |
Value-added | Fashion Jackets (Changeable battery cover) |
Cartoon UI, One Finger Zoom, Smart Unlock | |
Connectivity | WiFi, BT 2.1. USB 2.0, microUSB, 3.5mm ear jack |
Memory | 120MB + microSD (up to 16GB) |
Size | 105 x 56.8 x 15.68 mm |
Weight | 135g |
Battery | 960mAh |
About Samsung Electronics Co. Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of seven independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
© Press Release 2010
