The H-Series Refrigerator combines a stylish look and feel with cutting edge technology

The Poseidon Washing Machine offers better wash, less tangle performance with Samsung Double Storm system

Jeddah- November 10, 2007- Samsung Electronics Co., Ltd., a world leader in consumer electronics and digital media technologies, introduced today two of its latest innovative home appliances in the Saudi market. Samsung displays the H-Series refrigerator that combines a stylish look and feel with cutting edge technology, and the Poseidon Washing Machine, the first washing machine to feature Samsung's innovative Double Storm System.

The newly launched H-Series refrigerator, available in a range of stylish finishes, is designed to make your food fresher and life easier with useful features like the take-out tray, easy handle, the Z shape-shelve, and the tower light.

The H-Series features Samsung's exclusive Twin Cooling System™ technology, allowing the different freezer and refrigerator compartments to be controlled and cooled independently, as well as preventing the mixing of odors between the two compartments. By offering this temperature control flexibility consumers can also keep different food fresher longer.

Functionality plays a large part in the H-Series with a range of features designed to give the consumer all they need from the freshest food to convenient storage. Food storage also plays an important role in the design of the H-Series, with a large box storage creating functional space for those awkwardly shaped items. Frozen foods also get the special treatment with Samsung's exclusive Cool Select feature, instantly freezing frozen goods.

"The twin-cooling refrigerator gives the modern household unprecedented flexibility," said Tanweer Ahmed Khan, Product Manager, Samsung Electronics KSA. "The Samsung Refrigerator H-Series make a bold statement in any kitchen with a seamless exterior design that comprises a flawlessly flush flat door with hidden hinges and the sophisticated design of a built-in LED digital display unit, making it the first on the market to become a truly built-in side-by-side refrigerator."

Samsung Electronics also showcases the Double Storm washing machine which introduces innoivative technologies to save energy and to protect clothes as it cleans them. The power of Double Storm's multi-dimensional water currents and Ag+ Silver Nano technology, combined to provide a lasting clean while keeping them tangle free to lenghten the life span of clothes.

Harnessing Samsung's Mist Shower and Air Turbo technology, the new Samsung washing machine saves water by 20%, compared to conventional washing machines, by using a mist of water to dissolve laundry detergent more effectively ensuring lesser residue on fine fabrics & save the consumer's money and keeping their fabric fresh and odor free. Thanks to the Air Turbo Drying System™, clothes come out nearly dry, requiring less time to line dry in the hot sun of the Kingdom, allowing them to maintain their original vibrant colors longer.

The new line-up of Samsung top-loading washing mashines were designed keeping the consumer in mind. Easily opearted, you can program your favorite wash cycle with the Memory feature, all at a touch of a button.

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About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business, and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com.sa

© Press Release 2007