Over 50 talents from different backgrounds participate in 'It Could Be You' hairstyling contest
Rowenta, a leading supplier of household and beauty products, has announced that it has successfully completed the first ever hair styling competition titled 'It Could Be You' and handed over prizes of AED 35,000 to the winners when the event was held recently on June 14th, 2007, at the Deira City Centre in Dubai.
The hairstyling duo of Krista Kennell and Steven Harvey beat more than 50 competitors to walk away as champions of the competition, which aims to promote the UAE as a styling, beauty and fashion hub of the region.
Using the newly launched range of Rowenta for Elite Model Look products, participants worked before a live audience and then presented their handiwork to a select panel of judges comprising renowned professionals from the industry. Being the first hair contest open to the general public, the organisers also gave away thousands of Dirhams worth of beauty and personal care products, and offered the audience a chance to receive a free on-the-spot hairstyling service from professionals renowned in the field.
"The event couldn't have been more successful. I was amazed by the crowd and number of participants in the competition. I was particularly proud of the quality of results that were created using our products and elated to see everyone having a fantastic time on and off the stage", said Thurayya Bahman, General Manager, Bahman Group UAE, the exclusive distributors of Rowenta products in the U.A.E.
The ecstatic winners, Krista Kennell and Steven Harvey, received the grand prize of AED 18,000, while Leyli Shadmanova, who participated as hairstylist cum-model working on her own hair, took the first runner-up spot and was awarded AED 10,000. Another stylist-model tandem, Christopher Naperi and Priya Jayanand, received AED 7,000 for winning second runner-up honours.
"The Rowenta 'It Could Be You' competition is very unique to the industry as the general public is given a chance to witness how great looking hair styling is achieved, which helps cultivate interest and boost awareness about this artistic profession. As the competition has shown, there is huge talent out there, putting the UAE in a very good position to promote itself as prime fashion and beauty destination in the region," said Zelda Du Toit, an ex-model who runs a Modelling and Grooming Institute in the UAE. Ms. Manal Bahman of Bahman group of companies, and Mr. Tony Habchy of Jacques Dessange were also members of the panel of judges.
Rowenta has become synonymous with powerful and refined products having been a leading supplier of professional products for more than 123 years. The company has been diversifying its product range and has become an internationally recognized leader in the hair, cosmetic and beauty industries.
Designed according to Rowenta's motto of 'intelligent beauty', the Rowenta for Elite Model Look product range includes a Multi-styler with eight attachments, an Optiliss slim-hot Straightener, a Jumbo Tong for large curlers, the Lissima professionals Straightener for all types, the Ionic Hot Air Brush with attachments like root lifter and a volumizer, the Reference Straightener for long hair, the Infini Pro hair dryer and a curling tong for bouncy curls.
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For more information contact:
DNA Arabia
P.O. Box 65922
Dubai, UAE
Tel.: 04 3988192
Fax: 04 3988193
Email: info@dnaarabia.com
Website: www.dnaarabia.com
© Press Release 2007
