Cairo, Egypt, December 16th 2012
Rotana Cinema and Rotana Masrya channels have recently chosen Memac Ogilvy, the multinational advertising and PR agency as its local lead creative agency. Rotana was impressed by Ogilvy's strong creative ideas, its strength in operating in the emerging markets and its strategic planning process that was clear in the pitch process.
Rotana is one of the largest entertainment companies in the Arab World as well as being a Pan-Arab media conglomerate. Under Rotana's group comes the following: a film production company, a magazine (Rotana Magazine), a record label Rotana Records as well as television (Rotana TV) and many others. Its TV network was launched in 2003 and since then it has expanded very quickly to include 11 free-to-air channels in 2012.
Out of Rotana's 11 TV channels, Memac Ogilvy will be in charge of both Rotana Cinema and Rotana Masriya respectively. The first was launched in December 2004 and it currently owns the largest and richest Arabic movie library in the world since it has over 2000 premium production films ranging from golden oldies to the latest releases and in between.
The second was launched after the 25th of January revolution in Egypt as a general entertainment channel focusing on Egyptian shows, series and variety programs. It was founded specifically for Egypt and encompass with the changes that happened in Egypt.
"We are very excited to work on an esteemed media company as Rotana, we like to believe that there is a lot of potential in coming up with not only creative but an equally effective communication strategies for both channels", said George Aoun, Managing Director, Memac Ogilvy Cairo.
" we are keen on providing our viewers with the best quality of entertainment. We trust that Memac Ogilvy will deliver on our objectives in term of creativity which was achieved in our first campaign " " that hammered on transferring Rotana cinema to act like cinema theater at all Egyptians'' homes. "Said Firas kablawi - Rotana TV Network Marketing Manager
Memac Ogilvy is delighted to provide Rotana with the creativity and strategic counseling required in order to meet the demands and needs of their customers.
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About Memac Ogilvy
Memac Ogilvy started its operation in Bahrain in 1984. The company is a joint venture between Middle East Marketing and Advertising Company (MEMAC) and Ogilvy Worldwide. Memac Ogilvy offers advertising, public relations, direct marketing, planning and creative services to its large portfolio of clients through 13 offices across the Middle East and North Africa region. This wide geographical coverage along with its group of over 500 professionals gives the company a unique insight into different segments of the Arab markets.
For media enquiries, please contact:
Rotana Contacts:
Christina Niazy
christina.niazy@rotana.net>
Media Contacts:
Tarek Lasheen
tarek.lasheen@ogilvy.com,
Mariam Hamed
mariam.hamed@ogilvy.com
Eva Nabil
eva.nabil@ogilvy.com
Tel#: +20 2 33780202
© Press Release 2012
