Dubai, 06 January 2010 - Rotana, the leading hotel management company in the Middle East and North Africa has officially inaugurated Rose Rayhaan by Rotana, Dubai's latest landmark which is certified as the tallest hotel in the world by the Guinness Book of World Records.

Commenting on the opening, Omer Z. Kaddouri, Senior Vice President UAE Operations for Rotana said: "Rose Rayhaan by Rotana is not only the tallest hotel in the world but also the UAE flagship for Rotana's alcohol-free brand Rayhaan Hotels & Resorts, which will assist Rotana to position its brand internationally and will certainly maintain Dubai's positioning amongst other tourism destinations worldwide".

"We are indeed very proud to be managing this landmark property, which will increase Rotana's stronghold further in Dubai and across the region. Rotana will be operating 11 hotels in Dubai, with two more scheduled to open during the first quarter of 2010, which will add 547 rooms to Rotana's inventory in Dubai. Rotana currently operates 1,344 rooms just on Sheikh Zayed Road and operates more hotels in Dubai than any other single operator", said Kaddouri.

Rose Rayhaan by Rotana, a soaring 72 floor tower structure including 12 mechanical floors, 333 metres (1,093 ft) high is a dramatic addition to the scenery on the magnificent Sheikh Zayed Road. Located in the happening heart of Dubai, the hotel is 5 minutes away from the stunning Dubai Mall, the world's largest shopping and entertainment centre and is surrounded by the Dubai nightlife scene. Dubai Airport is 10 minutes away, whilst Media City and Internet City are 15 and 20 minutes away respectively.

The construction of Rose Rayhaan by Rotana began in 2004 by Arabian Contracting Company (ACC), with the architect's being the Khatib & Alami Group and the developers Bonyan International Investment Group. At the end of 2006, the building reached its full height with the addition of the spire and the Rose Rayhaan by Rotana then led the list of the 10 tallest buildings completed in 2007.

Daniel Mathew, General Manager of Rose Rayhaan by Rotana said "Rose Rayhaan by Rotana is the second property to open under Rotana's brand "Rayhaan Hotels & Resorts by Rotana" (with the first one opening in Makkah), which is uniquely designed to cater to the diverse needs of our guests. This alcohol-free option reflects our respect for the culture and beliefs of our guests and our dedication to fostering a new Arabia in today's world".

This landmark hotel offers 482 rooms, suites and penthouses with their modern designs complementing the values of Arabian culture. Each of the rooms, suites and penthouses will have their own kitchenette, high-speed internet connection and a variety of amenities and facilities. Rose Rayhaan by Rotana features several food and beverage venues, the most up to date technology in its 8 meeting rooms, all offering daylight, business facilities, a state-of-the-art fitness centre, outdoor swimming pool, and sauna and steam rooms.

"The alcohol-free concept is an entirely new proposition in the region and the market, for that matter. With research indicating this category's huge potential due to its inherent appeal in the Middle East, Rayhaan is set for incredible growth in the upcoming years, which is evident with the tremendous feedback Rose Rayhaan has received in the region and the opening occupancy of 65%", concluded Mathew.

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About Rotana
Rotana currently manages a portfolio of over 70 properties throughout the Middle East and North Africa with an aggressive expansion plan in place. At Rotana, we have chosen to acknowledge how precious time is to you by making all time spent with us, Treasured Time. This means that we pledge to understand and meet the individual needs of all our guests. In so doing, we have evolved our product brands to include, Rotana Hotels & Resorts, Centro Hotels by Rotana, Rayhaan Hotels & Resorts by Rotana and Arjaan Hotel Apartments by Rotana. Treasured Time. Our promise to you.

Further information on any Rotana property, its brands or reservations can be obtained by visiting rotana.com or by contacting one of our regional sales offices.

For further information about this press release or any of Rotana's properties and brands, please contact:
Amal Harb
Corporate Vice President - Marketing
Rotana Hotel Management Corporation LTD.
Tel: + 971 2 699 44 44
Fax: + 971 2 644 14 12
Email: amal.harb@rotana.com 

© Press Release 2010