Dubai, UAE, 17 October 2006: Real Media - Zee Network is the global media partner for the prestigious Global Brand Forum to be hosted in Singapore from 6th to 7th November 2006 at the Ritz Carlton Millenia.

The Global Brand Forum is a leading, Singapore-based global platform for inspiration and innovation regarding brands, business and leadership. The Forum has a highly influential and effective network of partners, and aims to further brand thought leadership by raising standards and shifting the perspectives of CEOs, marketers, bureaucrats, and entrepreneurs in the way they view and approach brands.

Yogesh Radhakrishnan, Managing Director and CEO of Real Media-Zee Network, said: "We are thrilled to be the global media partner for the Global Brand Forum. Not only are we looking forward to conveying the most cutting-edge debates about brand creation, and transformation but as a global brand that operates in more than 120 countries around the world, we stand right at the centre of this discussion."

Also referred to as "The Davos of Branding", the  Global Brand Forum 2006 will bring together an impressive line-up of international speakers. The latter includes David Aaker, a leading world authority on brand strategy,  Professor Emeritus of Marketing Strategy at University of California at Berkeley, Advisor to Dentsu, Inc., and author for  more than ninety articles and eleven books on marketing.

Another eminent speaker is Faith Popcorn, whom The Fortune magazine refers to as "the Nostradamus of Marketing and America's Trend Oracle". She is also accredited with such innovative concepts as "Cocooning," "Cashing Out," and "FemaleThink," in addition to bestsellers such as "Clicking: 16 Trends to Future Fit Your Life, Your Work, And Your Business" and "The Popcorn Report: Faith Popcorn on the Future of Your Company, Your World, Your Life".

The Forum will also benefit from the participation of Jack Trout, the creator of the concept of brand positioning and acclaimed author of classics such as "Positioning: The Battle for Your Mind", and "The 22 Immutable Laws of Marketing".

Last but not least, the Forum will be attended by Martin Lindstrom, one of the world's top Youth and Techno Branding Gurus and adviser for several Fortune 100 brands including Disney, Mars, Pepsi, LEGO, American Express, Mercedes-Benz, Reuters, McDonald's, Kellogg's, Yellow Pages and Microsoft.

In addition, and in keeping with its focus over the last 3 years, the Forum will persist in focusing especially on marketing trends in Asia-Pacific with a special emphasis on markets in China.

Manoj Matthew VP - Marketing & Corporate Communications Real Media - Zee Network said, "At Real Media - Zee Network we consider branding to be a vital tool for organizational transformation. It's not the cosmetic look but the deep, core values that drive brand personality and organizational growth. This makes our collaboration with the Forum especially pertinent. Moreover, as Zee Network explores new markets internationally, we are interested in the latest global brand trends".

In sum, the Forum promises to be a once in a lifetime opportunity for CEOs and marketers across Asia to interact with the top brand gurus in the world and to get pointers for developing their 10-year strategy, increasing shareholder value and growing brand equity.

-Ends-

About Zee Network
Zee Network is the pioneer of satellite broadcasting in India and is one of the first private sector entrants into the Indian broadcasting industry.  The Zee Network covers the entire media spectrum including television programming; satellite broadcasting; cable distribution; production and distribution of films; music publishing, long distance education and the creation of animation software. The Zee Network has many firsts to its credit.  It was the first listed media company in India; the first to start Zee TV - a Hindi general entertainment channel in India, Zee Cinema - Hindi cinema channel in India and Zee News - 24-hour Hindi news channel; the first to set up MSO operation at a national level with Siticable and the first to launch a regional bouquet of channels.  In the Middle East and abroad, Zee is widely accredited for driving demand with crossover events like the Zee Cine Awards, Temptations 2004 and various others in the same genre. The company today has one of the largest Indian multiple distribution platforms with an estimated reach of 350 million viewers in over 120 countries globally including all major markets such as Asia Pacific, Middle East, United Kingdom, United States of America, Africa, Caribbean Islands  and Canada.

For more information, please contact:
Nadia Ejaz,
Bates PanGulf PR,
Tel: +971-4-295 3456;
Fax: +971-4-295 1027;
Cell: 050-245 7153
E-mail: nadia@batespangulf.com

© Press Release 2006