SKMC managed by Cleveland Clinic announces its new logo
Abu Dhabi, UAE: Sheikh Khalifa Medical City (SKMC), managed by Cleveland Clinic, revealed its new logo today. During a special employee ceremony hosted by Dr Scott Strong, Acting CEO of SKMC, the new logo on the entrance signage of Sheikh Khalifa Surgical Pavilion was unveiled. The new logo consists of SKMC's well-known logo, along side the international Cleveland Clinic logo.
On the 04th of June 2007, Cleveland Clinic officially assumed management of the 550-bed acute hospital (Surgical and Medical Pavilions), the 120-bed Behavioral Sciences Pavilion, and the 88-bed Abu Dhabi Rehabilitation Centre, as well as more than 14 specialized outpatient clinics, 9 primary healthcare centers in various parts of the city, and 2 dental centers.
The announcement of the new logo represents a milestone in Sheikh Khalifa Medical City's strategy to create one of the world's finest healthcare systems. The Cleveland Clinic is internationally renowned and respected for its focus on patients, and its relentless efforts to integrate clinical and hospital care with research and education.
"The re-branding plans of SKMC represent another step in the realization of the vision shared by SKMC and SEHA to provide our patients with the best healthcare practices in the world," said Strong. "The new logo has captured the presence of the Cleveland Clinic brand and its personality that aligns with our core corporate values."
"Cleveland Clinic has a long-standing history of excellence in clinical care, research, and education, and we are truly excited to extend that attitude to SKMC," said Paul Matsen, Cleveland Clinic's Chief Marketing Officer. "By unveiling the new brand identity, SKMC reinforced its commitment to consumers and furthers their reputation of providing world-class healthcare practices
SEHA owns and operates SKMC and the other public hospitals and clinics in the Emirate of Abu Dhabi. One of its strategic objectives is to deliver world-class healthcare services to the residents of Abu Dhabi. The Cleveland Clinic seal of excellence is another step along the way to that goal.
Dr. Strong commented that this was a historic day for SKMC. "SKMC managed by Cleveland Clinic will continue to ensure the ongoing provision of high-quality healthcare services, cutting edge technology, and continuous medical education."
Over the next 5 years, SKMC aims to build on core competencies, improve quality of care, and enhance access to services offered to UAE nationals, insured expatriates, GCC nationals, and medical tourists.
"SKMC aims to strengthen its healthcare leadership through a process of continuous reinvestment as well as innovative medical and healthcare strategies," said Strong.
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About SKMC
Sheikh Khalifa Medical City (SKMC), located in Abu Dhabi, UAE, operates under the management of Cleveland Clinic, named among the top hospitals in the USA by U.S. News and World Report. SKMC is owned by SEHA, the Abu Dhabi Health Services Company, recently established to oversee operations of all public hospitals in the Emirate. SKMC is the flagship institution for the public health system in Abu Dhabi and has several 'Centers of Excellence,' and aspires to practice contemporary medicine comparable to the best hospitals and medical centers in the world. SKMC provides comprehensive health care services in all of the disciplines relevant to the needs and priorities of the community to attain the highest levels of patient satisfaction.
SKMC consists of a 550-bed Acute Care Hospital and 14 specialized outpatient clinics accredited by the Joint Commission International (JCI). In addition, SKMC manages a 120-bed Behavior Sciences Pavilion, a 90-bed Rehabilitation Center, 9 primary healthcare centers, and two dental centers distributed over the city of Abu Dhabi. For further information, contact Farah I. Al Alami, Senior Media & Marketing Officer, at falalami@skmc.gov.ae
About Cleveland Clinic
Cleveland Clinic, located in Cleveland, Ohio, is a not-for-profit multi-specialty academic medical center that integrates clinical and hospital care with research and education. Cleveland Clinic was founded in 1921 by four renowned physicians with a vision of providing outstanding patient care based upon the principles of cooperation, compassion, and innovation. U.S. News & World Report consistently names Cleveland Clinic as one of the nation's best hospitals in its annual "America's Best Hospitals" survey. Approximately 1,800 full-time salaried physicians at Cleveland Clinic and Cleveland Clinic Florida represent more than 100 medical specialties and subspecialties. In 2007, there were 3.5 million outpatient visits to Cleveland Clinic and 50,455 hospital admissions. Patients came for treatment from every state and from more than 80 countries. Cleveland Clinic's Web site address is www.clevelandclinic.org.
About SEHA and the Abu Dhabi Health Services Company
SEHA is health in Arabic. The Abu Dhabi Health Services Company - whose corporate identity is SEHA - is an independent, public joint stock company created to manage and develop the curative activities of the public hospitals and clinics of the Emirate of Abu Dhabi. SEHA is committed to providing quality, cost effective healthcare on par with international standards measured through accessibility, affordability, choice and satisfaction. SEHA manages 8 hospital systems totaling 12 facilities, 2,472 licensed beds, more than 50 Ambulatory and Primary Health Clinics. SEHA employs more than 16,000 doctors, nurses and other clinical staff and administration.
For further information contact James S Ferrier, Manager, Marketing at jferrier@seha.ae Salama Al Mazrouei, Marketing Specialist at smazrouei@seha.ae or visit our website at www.seha.ae.
© Press Release 2009
