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Citi UAE Launches Citi Prestige its First Global Credit Card for Affluent Customers
Dubai: Citi UAE launched the Citi Prestige Card at an event at Citi's Smart Financial Centre in Dubai Mall. This new card is the first global credit card offering from Citi and leverages the bank's unique global footprint and relationships to deliver a world of experiences to card members.
In addition, a qualitative report sponsored by Citi and conducted by Nielsen, studied the disposition and needs of HNWI in the UAE towards their credit cards. The study revealed that affluent clients in the UAE prefer a credit card that provides them differentiated experiences and premium privileges that reflects their global lifestyle.
"Citi Prestige is our global card designed for the affluent global citizen which includes lifestyle and travel benefits tailored for the UAE market and goes beyond being a financial tool'', said Dinesh Sharma, Citi's Consumer Banking Head in the Middle East. "Citi Prestige clients can take advantage of premium benefits and services, and exclusive experiences, at home and wherever they travel around the world.''
Deepak Bengani, Associate Director & FSS Lead at Nielsen, said, "Need benchmarks of the affluent segment consumer are based on their varied global experience. A credit card is not just an instrument to get credit for consumers. They desire a card that provides access for themselves and their families to live an exclusive lifestyle and enjoy unique experiences around the world without any borders
Citi Prestige is currently offered in eleven other countries including Colombia, Hong Kong, India, Korea, Malaysia, Mexico, Singapore, Australia, Thailand and the US and will be expanded to additional markets. Citi Prestige cardholders enjoy accelerated rewards, premium lifestyle benefits and services, including complimentary 4th night stay at any hotel worldwide, unlimited access to 500+ airport lounges worldwide for the primary and supplementary cardholders plus 1 guest each, expertise from a 24/7 global concierge and complimentary green fees to golf courses around the world.
Citi Prestige also features an annual anniversary points bonus, exclusive hotel memberships, rental car discounts, meet and greet services and the ability to earn unlimited reward points that never expire.
Citi Prestige is available to clients with a minimum income of AED 30,000 per month. It has an annual fee of AED 1500 and a retail purchase interest rate of 2.79% (2.99% for cash advances), with up to 51 days interest grace period on purchases. As an introductory offer, new customers receive 60,000 bonus Citibank Reward Points when they first spend on the card (terms and conditions apply).
Existing Citibank PremierMiles Elite cardholders will be upgraded to Citi Prestige at no additional cost. More details on benefits of Citi Prestige available here or by calling +971 4 311 3000. Terms and conditions apply.
Methodology of the report:
Sample of 25 participants were spread across males & females in Dubai and Abu Dhabi, and comprised of current and potential Citi customers. Each participant earned a minimum income of AED 500,000 annually and invested a minimum of USD 100,000 in liquid cash during the same period of time.
Krystle Moss, Citi Cards Product Manager, Devendar Agarwal, Citi's Assets Head for Middle East Jenny Grey, Citi EMEA's Head of Public Affairs, Peter McCarthy, Citi EMEA's Chief Administrative Officer, Jim Cowles, Citi EMEA's Chief Executive Officer, Atiq Rehman, Citi MEA's Chief Executive Officer, Dinesh Sharma, Citi's Consumer Banking Head in the Middle East and Deepak Jain, Citi EMEA's Head of Operations & Technology
About Citi
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Additional information may be found at www.citigroup.com | Twitter: @Citi | YouTube: www.youtube.com/citi | Blog: new.citi.com | Facebook: www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi
About Nielsen
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content--video, audio and text--is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world's population. For more information, visit www.nielsen.com.
Media Contacts
Citi:
Tara Sirinyan
Corporate Communications - Middle East & North Africa
T +971 4 509 9570
tara.sirinyan@citi.com
Nielsen:
Silke Trost
Marketing & Communications Nielsen MENAP
Silke.Trost@nielsen.com
© Press Release 2015
